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Important of Local SEO and its trend 2020

Local SEO is evolving in Nepal, businesses nowadays are aware of the importance of local SEO. Basically, if you don’t have any info on the “Importance of SEO”. And want to have a slight update on local SEO and the latest trend for 2020 then this article is best for you.
Let’s go, get ready to dive deep with the knowledge of local SEO.

What is Local Search Engine Optimization?

It is an effective way to market your business services to local customers at the time they are looking online. Local search is very important for the business with a website. In 2020 if your business is not optimized for local search, you could be losing more than 60% of your potential customers. Local SEO is all about increasing your visibility to the local customers around your community.

With the increase of mobile devices, there has been a drastic change in the search. People tend to search for services around your locality. For instance, best café near me, IT colleges around me, best travel company near Bagbazar. Hence, customers are concerned about finding business more around them.

How to optimize your website for local SEO at a glance

·         Claim and optimize for Google my business.
·         Encourage your clients to leave reviews to show that you are a trustworthy business.
·         Try to make your site mobile friendly.
·         Optimize your content for voice search.
·         Update your NAP (Name, address and Phone number) on your website.
·         List your company on local online directories. Like Yellowpagesnepal, Bhetincha,  Revealnepal, Nepal.jantareview, Khojnu, YPNepal, Nepalseek, NepalYP, Wowcity.

Info with example

For search query like “Best SEO packages offers around me or [Location]”, search engine understands that the searcher wants a business suggestion based on the location. This is where local SEO comes handy.

Now let’s have a detailed explanation on how to optimize your website for local SEO at glance:

Keyword Research

It’s so obvious that you will have to do research on the keyword that are used by the user to search. For e.g., if you own a restaurant then you will definitely have to focus on the keywords related to food items and services provided by a normal restro. Don’t think that everything is sorted out after keyword research, depending upon the competition of the keyword you might have to use long-tail keyword or phrases.

Update you NAP

Always be sure that you have updated yours,
·         Name of the company or business.
·         Exact Address where your business is located.
·         Primary phone number or mobile number.
The best thing you can do so that the search engines can better understand the NAP data is to use Schema markup.

Genuine reviews

Never try to earn respect and client with fake reviews. You will get in trouble one way or another, there is a saying Karma is a Bitch. Instead, kindly ask the clients you have served to leave reviews and feedback. Don’t ask them for positive review, let them have their own opinion towards the service you have provided.When you ask for only positive reviews, the tone of their review will not be genuine. Hey, not every one is perfect so if you will see only positive reviews you will get doubts on the services.

Google my business

If you have been searching for good local SEO tips, you might have seen “Google my business” repeatedly. But it actually is very important according to Moz’s Local ranking factors survey, GMB has become very important in the last 2 3 years. And the main important point to remember for small business is, that starting with google my business is free and easy. List every important feature of your business in the GMB. GMB allows you to get more exposure to your customers.
Remember to,
·         Choose the most relevant category of the business which suites you more.
·         Add a unique description of your Business.
·         Make sure your Name, Address, Phone number is up to date.
·         Add and check your business hours.
·         Add your valid website link.
·         Add your contact number.
·         Add your images.
·         Include other relevant information asked by google.

Mobile friendly

Ensure to make your website mobile-friendly. If you have used any tools to check your website stats, even google has started to rank a website on the basis of their mobile version. There are more mobile user than desktops. It is very important to make your website mobile responsive. This is because you should think about your customers to getting best user experience when they visit website on their phone.

Reasons to go for Local SEO tactics

50% of the mobile searchers look for information of the business-like Address, phone number, etc.
46% of the searches done are local.
96% of PC owners conduct local searches.
86% lookup for the location of the business on google map.

Hope you got some basic knowledge on important of Local SEO and its trend 2020. Don’t forget to comment down below for your thoughts on the topic.