Web Creation Nepal

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SEO Tips for Google in 2016

Web Creation Nepal SEO Tips for Google in 2016. What do you have to do to get high rankings on Google? Well we have some Google seo tips on how to rank on Google. Alot of things have change with Google SEO and sites that use to rank, no longer do because of poor backlinks or incorrect anchor text which you can now get penalised for.

Here we attempt to show you how to get better rankings with all the Panda changes etc.. and try to keep ahead of the game. No mean feat as its well know that the playing field changes on a weekly basis, if not daily basis.

Digital Marketing & Web Promotion Training - 29th November 2015




1. Overview of Search Engine Optimization
  • What is search engine optimization (SEO)?
  • Reading a search engine results page
  • How SEO affects your business
  • Setting SEO expectations
2. Keywords: The Foundation of SEO
  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword distribution
  • Ongoing keyword evaluation
3. Content Optimization: How Search Engines and People View Web Pages
  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Exploring the benefits of user-generated content
4. Content Optimization: Technical SEO
  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
5. Long-Term Content Planning
  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
6 A. Link Building Basics
  • Understanding the importance of links
  • How the search engine killed the web directory
  • How link analysis revolutionized web search
  • Exploring the anatomy of a link
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Exploring keywords and Google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links
6 B. Building Links
  • Exploring the two types of links
  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a "think links" mentality
  • Working with "local" pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Exploring Penguin: The new link approach from Google
6 C. The Link Game
  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy
7. Measuring SEO Effectiveness
  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Analyzing the impact of social media
8. SEO for Ecommerce
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
9. Local Search
  • Understanding local search
  • Understanding Google+ Local
  • Setting up and optimizing Google+ Local
  • Getting more citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search
10. International SEO
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Optimizing translated and localized content
  • Building links for an international audience
  • Analyzing and measuring an international SEO campaign
  • Avoiding pitfalls with international SEO
  • Determining your next steps

Handle SEO (Search Engine Optimisation) Campaign for a website for 10-15 keywords

We will handle SEO & SMO Campaign for a website for 10-15 keywords.


Below are the activities we will cover in SEO services.

10 Keywords Optimization
• Initial Review & Analysis
• Website Analysis
• Content Duplicacy Check
• Initial Backlinks analysis
• Google Penalty Check
• Competition Analysis
• Keyword Research

On Page Optimization
• Title Tags Optimization
• META Tags Optimization
• Content Optimization
• Page Speed Optimization
• HTML Code Optimization
• Internal Linking Optimization
• Heading Tags Optimization
• Canonicalization/301 Redirect
• WebPage Load Optimization
• Schema Markup Implementation
• Images Optimization
• Hyperlink Optimization
• Robots.txt Creation/Optimization
• Sitemap Creation
• Google Webmaster Tools Setup
• Bing Webmaster Tools Setup
• Google Analytics Setup & Integration

Off-page optimisation
• Content Marketing & Link Building
• Search Engine Submissions
• 4 Blogs Writing
• 8 Blog Posting Links
• 10 Blogs Social Bookmarking Links
• 1 Press Release Writing
• 10 Press Release Links
• 2 Guest Blogging Links
• Local Optimization
• Google Business Page Creation
• Bing Local Listing Creation
• Pages Updation & Schema Integration
• Classified Submissions
• Social Media Marketing
• 20 Social Bookmarking
• Twitter Account Setup
• Google+ Account Setup
• 3 Unique Social Media Posting
• Video Marketing
• Youtube Account Setup
• Vimeo Account Setup
• Dailymotion Account Setup


What are keywords?

When you need to search something in search engine, you type some words that describe what you wanted to search. For example: If you want to find out the good travel agency, you may type “Best travel agency” in the search box. These words and phrases are known as keywords. Once you type the keyword then the search engine will display list of websites that are related with those keywords used. If you are developing a website for your business, you should be ensured that whenever your customers will search for the relevant keywords, your website appear as earlier as possible in the list of search results. This is what Search Engine Optimization (SEO) is all about.
How are keywords used in your business website? You need to research for keywords first, then identify the keyword and then use those keywords in your website contents. You should remember following while using words as your keyword:
  •  Concentrate on what keywords your potential customers are likely to be using
  • Don’t select many keywords, focus on few keywords per page
  • analyze what your competitors are doing
  • choose the right keyword
As far as useful keywords are concerned, you need to think the way potential customers are likely to think. For example, suppose you have developed amazing new yacht paint – Wonder stuff. You could use that as a keyword for one of your web pages, making it clear that the page is about Wonder stuff. But, your customer might not think the same way. They may even be unaware of your wonder stuff. They might search it as “long lasting paint” or “waterproof paint” so these are the sort of keywords you should be thinking of using.
You should aim to create individual web pages that are clearly relevant for just a handful of keywords. Simply stuffing every keyword you can think of into your content doesn’t work – you end up with poor quality content, and may well find your web pages are penalized by search engines if they think you’re trying to cheat the system.
All your competitors are doing SEO on their websites too – and some may have bigger budgets than you. Trying to compete for single keywords is probably hopeless (and less likely to deliver customers who are interested in what you specifically have to offer). Instead of just choosing one word, its better you choose a phrase that your customer are likely to type for searching similar kind of service you provide.

How To Become an SEO (how I did it, and how you can, too!)

I see the following question asked all the time: How do I become an SEO? What a great question! And what a hard one to answer.
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:
  • Pay-Per-Click advertising (covers creating compelling search advertising in Google and Bing [which also includes Yahoo!], display network advertising, affiliate advertising, and much more)
  • Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)
  • Search Engine Optimization
    • Local search (covers getting business profiles created in the major search engines, mapping sites, major search directories for business, niche industry directory sites, local media sites, and more)
    • On-page (covers an examination of all the on-page elements that affect how efficiently and effectively the search engine crawler consumes and interprets the content of a website)
    • Analytics (covers analyzing tracking and referrer data of website visitors and creating reports to identify the user population demographics and their behavior on a site)
    • Mobile (covers all things related to search on mobile devices, including the use of dedicated mobile sites and mobile interfaces like Apple’s Siri)
    • Content development (covers writers of webpage content, social media messaging, and even blog posts!)
    • Link building (covers the process of getting links from external websites to point to a target site)
    • Keyword development (identifies the keywords and phrases to be used by websites to earn relevance to a targeted topic in search)
    • Reputation management (covers the task of maintaining the overall goodwill shown toward an individual or a company or mitigating the damage incurred by the same due to a public relations disaster)
Many of these are interrelated disciplines. For example, PPC advertising is now growing to cover paid ads in Facebook, the ultimate social media venue. PPC requires effective keyword development, as do many SEO disciplines. Social media marketing often ties in with local and mobile search. Analytics can now be done with Facebook pages as well as with websites and PPC campaigns.
The gist of this means that, as an SEO candidate, you won’t likely ever be well-versed in all aspects of the business (especially since it changes and grows so quickly!). A successful career strategy is to become an expert in one thing and conversant in many more. That will help make you more marketable in this career field.

How I began

I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.
My main gig was writing, but I have a personal passion for technology and for helping people succeed. SEO fit the bill for me nicely. I realize I was a lucky beneficiary of serendipity by landing a position with Microsoft’s search engine team. It was a “right place, right time” kind of thing. But not completely. If I had not been a successful writer, taken on new work I was not specifically hired to do, and not had the passion and interest to quickly learn about the field, I would not have lasted.