10 Best Practices of Digital Marketing in Nepal

Digital Marketing has become a compulsion to grow business in this digital age. Using effective digital marketing strategies, you can cover a broad geographical reach, create more engagements and change them into your paying customers. 

Nepal, being a part of the global village, cannot live traditionally neglecting this digital age. Today, digital marketing is the best key to achieving your business goals.
So? 
What are the best practices of digital marketing practices in Nepal? Let’s get started!

1. Search Engine Optimization (SEO)
In digital marketing, Search engine optimization (SEO) is the most recited and used term. This is the art and science of creating web pages attractive to search engines (Google, Bing, etc.). SEO is such a creative work that ensures the highest ranking of your business on a search engine results page (SERP).
High-quality SEO algorithms support your business to better navigates and crawl your site in search engines. 
To rank on the first page of a search engine’s result page, Remember!
- URL structures
- High-quality Content
- Proper coding, algorithms and keyword selection
- Mobile-friendliness
- Number and quality of inbound links


2. Content Marketing
Content is the heart of any sort of marketing strategy. Search engines (Google, Bing, etc.) say ‘YES’ to quality content. Effective, engaging and tricky content is essential for digital marketing. Whether it is for website or blog posts or social media or videos, create error-free, reader-friendly, relevant, interesting and SEO-friendly quality content.


3. Social Media Marketing
Social Media Marketing has become the best marketing tool in this digital age in Nepal. People spend most of their free time on social media – Facebook, Instagram, LinkedIn, and YouTube. TikTok is not far behind. You can create social media marketing materials (audio, videos, infographics, blogs, text, etc.) and post them online. Show your brand, and speak about your products/services to reach millions of people at a time. You can generate a higher number of engagements, interact and convert them into your paying clients.
Utilize Social Media built-in engagement metrics to create a wider reach and exceed business success.
Follow these practices:
- Create original, high-quality and engaging content
- Reply to comments/questions professionally
- Create a social media posting schedule
- Post at the right time
- Employ social media managers to gear up your marketing efforts
- Know your audience – needs, interests and channels


4. Pay-per-click Marketing
Pay-per-click (PPC) is a digital marketing tool in which you pay an amount every time someone clicks on your digital ads. Search engine advertising (Google ads, for example) is one of the most common practices for PPC digital marketing.
Search engine algorithm prioritizes each available ad based on the following elements:
- Ad quality
- Keyword relevance
- Landing page quality
- Bid amount


5. Affiliate marketing
In this digital marketing tactic, someone generates revenue by promoting another person’s business. It’s creating a ‘Win-win’ situation for both – the promoter and promoted business.


6. Native advertising
Native advertising is a form of digital marketing in disguise. Here, you blend ads into their surrounding content. Such forms of advertising can be seen in program videos, movies and vlogs. You promote your brand or services without obvious ads.


7. Influencer Marketing
Nowadays, influencer marketing is also quite popular in Nepal. Advertisers work with an influencer – a celebrity or an expert or industry expert with a large number of fans and followers. This is one of the best ways to reach new audiences for B2B and B2C companies and organizations.


8. Email Marketing
Email marketing is a proven and effective technique for digital marketing. This concept is simple – you create promotional texts and send them to your prospects.


9. Marketing automation
You use specific software to power digital marketing. These days, mobile apps are being quite popular in digital marketing and boosting your business.


10. Mobile Marketing
You can use mobile devices to reach your target audiences – smartphones and tablets. This uses SMS, MMS, Social Media notifications, mobile apps alerts, and more.

If you are looking for a genuine Digital Marketing partner/coach, please remember Web Creation Nepal Pvt. Ltd.