Local SEO is evolving in Nepal, businesses
nowadays are aware of the importance of local SEO. Basically, if you
don’t have any info on the “Importance of SEO”. And want to have a slight
update on local SEO and the latest trend for 2020 then this article is
best for you.
Let’s go, get ready to
dive deep with the knowledge of local SEO.
What is Local
Search Engine Optimization?
It is an effective way to market your business services to
local customers at the time they are looking online. Local search is very
important for the business with a website. In 2020 if your business is not
optimized for local search, you could be losing more than 60% of your potential
customers. Local SEO is all about increasing your visibility to the
local customers around your community.
With the increase of mobile devices, there has been a drastic
change in the search. People tend to search for services around your locality. For
instance, best café near me, IT colleges around me, best travel company
near Bagbazar. Hence, customers are concerned about finding business more
around them.
How to optimize your website for local SEO at a glance
·
Claim and optimize for Google my business.
·
Encourage your clients to leave reviews to show
that you are a trustworthy business.
·
Try to make your site mobile friendly.
·
Optimize your content for voice search.
·
Update your NAP (Name, address and Phone
number) on your website.
·
List your company on local online directories.
Like Yellowpagesnepal, Bhetincha, Revealnepal, Nepal.jantareview, Khojnu, YPNepal, Nepalseek, NepalYP, Wowcity.
Info with example
For search query like “Best SEO packages offers around me or
[Location]”, search engine understands that the searcher wants a business
suggestion based on the location. This is where local SEO comes handy.
Now let’s have a detailed explanation on how to optimize your website for local SEO at glance:
Keyword Research
It’s so obvious that you will have to do research on the
keyword that are used by the user to search. For e.g., if you own a
restaurant then you will definitely have to focus on the keywords related to
food items and services provided by a normal restro. Don’t think that everything
is sorted out after keyword research, depending upon the competition of the
keyword you might have to use long-tail keyword or phrases.
Update you NAP
Always be sure that you have updated yours,
·
Name of the company or business.
·
Exact Address where your business is located.
·
Primary phone number or mobile number.
The best thing you can do so that the search engines can
better understand the NAP data is to use Schema markup.
Genuine reviews
Never try to earn respect and client with fake reviews. You
will get in trouble one way or another, there is a saying Karma is a Bitch. Instead,
kindly ask the clients you have served to leave reviews and feedback. Don’t ask
them for positive review, let them have their own opinion towards the service
you have provided.When you ask for only positive reviews, the tone of their
review will not be genuine. Hey, not every one is perfect so if you will see
only positive reviews you will get doubts on the services.
Google my business
If you have been searching for good local SEO tips, you
might have seen “Google my business” repeatedly. But it actually is very
important according to Moz’s Local ranking factors survey, GMB has
become very important in the last 2 3 years. And the main important point to
remember for small business is, that starting with google my business is free and
easy. List every important feature of your business in the GMB. GMB allows you
to get more exposure to your customers.
Remember to,
·
Choose the most relevant category of the
business which suites you more.
·
Add a unique description of your Business.
·
Make sure your Name, Address, Phone number is up
to date.
·
Add and check your business hours.
·
Add your valid website link.
·
Add your contact number.
·
Add your images.
·
Include other relevant information asked by
google.
Mobile friendly
Ensure to make your website mobile-friendly. If you have
used any tools to check your website stats, even google has started to rank a
website on the basis of their mobile version. There are more mobile user than
desktops. It is very important to make your website mobile responsive. This is
because you should think about your customers to getting best user experience
when they visit website on their phone.
Reasons to go for Local SEO tactics
50% of the mobile searchers look for information of the business-like
Address, phone number, etc.
46% of the searches done are local.
96% of PC owners conduct local searches.
86% lookup for the location of the business on google map.
Source: Business2Community
Hope you got some basic knowledge on important of Local SEO
and its trend 2020. Don’t forget to comment down below for your thoughts on the
topic.
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