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Important of Local SEO and its trend 2020


Local SEO is evolving in Nepal, businesses nowadays are aware of the importance of local SEO. Basically, if you don’t have any info on the “Importance of SEO”. And want to have a slight update on local SEO and the latest trend for 2020 then this article is best for you.
Let’s go, get ready to dive deep with the knowledge of local SEO.

What is Local Search Engine Optimization?

It is an effective way to market your business services to local customers at the time they are looking online. Local search is very important for the business with a website. In 2020 if your business is not optimized for local search, you could be losing more than 60% of your potential customers. Local SEO is all about increasing your visibility to the local customers around your community.

With the increase of mobile devices, there has been a drastic change in the search. People tend to search for services around your locality. For instance, best café near me, IT colleges around me, best travel company near Bagbazar. Hence, customers are concerned about finding business more around them.



How to optimize your website for local SEO at a glance

·         Claim and optimize for Google my business.
·         Encourage your clients to leave reviews to show that you are a trustworthy business.
·         Try to make your site mobile friendly.
·         Optimize your content for voice search.
·         Update your NAP (Name, address and Phone number) on your website.
·         List your company on local online directories. Like Yellowpagesnepal, Bhetincha,  Revealnepal, Nepal.jantareview, Khojnu, YPNepal, Nepalseek, NepalYP, Wowcity.

Info with example

For search query like “Best SEO packages offers around me or [Location]”, search engine understands that the searcher wants a business suggestion based on the location. This is where local SEO comes handy.

Now let’s have a detailed explanation on how to optimize your website for local SEO at glance:

Keyword Research

It’s so obvious that you will have to do research on the keyword that are used by the user to search. For e.g., if you own a restaurant then you will definitely have to focus on the keywords related to food items and services provided by a normal restro. Don’t think that everything is sorted out after keyword research, depending upon the competition of the keyword you might have to use long-tail keyword or phrases.

Update you NAP

Always be sure that you have updated yours,
·         Name of the company or business.
·         Exact Address where your business is located.
·         Primary phone number or mobile number.
The best thing you can do so that the search engines can better understand the NAP data is to use Schema markup.

Genuine reviews

Never try to earn respect and client with fake reviews. You will get in trouble one way or another, there is a saying Karma is a Bitch. Instead, kindly ask the clients you have served to leave reviews and feedback. Don’t ask them for positive review, let them have their own opinion towards the service you have provided.When you ask for only positive reviews, the tone of their review will not be genuine. Hey, not every one is perfect so if you will see only positive reviews you will get doubts on the services.

Google my business


If you have been searching for good local SEO tips, you might have seen “Google my business” repeatedly. But it actually is very important according to Moz’s Local ranking factors survey, GMB has become very important in the last 2 3 years. And the main important point to remember for small business is, that starting with google my business is free and easy. List every important feature of your business in the GMB. GMB allows you to get more exposure to your customers.
Remember to,
·         Choose the most relevant category of the business which suites you more.
·         Add a unique description of your Business.
·         Make sure your Name, Address, Phone number is up to date.
·         Add and check your business hours.
·         Add your valid website link.
·         Add your contact number.
·         Add your images.
·         Include other relevant information asked by google.

Mobile friendly

Ensure to make your website mobile-friendly. If you have used any tools to check your website stats, even google has started to rank a website on the basis of their mobile version. There are more mobile user than desktops. It is very important to make your website mobile responsive. This is because you should think about your customers to getting best user experience when they visit website on their phone.

Reasons to go for Local SEO tactics

50% of the mobile searchers look for information of the business-like Address, phone number, etc.
46% of the searches done are local.
96% of PC owners conduct local searches.
86% lookup for the location of the business on google map.

Hope you got some basic knowledge on important of Local SEO and its trend 2020. Don’t forget to comment down below for your thoughts on the topic.

How to increase traffic to tourism websites?



Driving traffic to the website is no longer a simple and straightforward task unless you have an optimized site with good content. When you have a consistent stream of traffic heading to your website, it's plain good for your tourism and activity company.  If you want visitors to your site, you need to stand out. Then make a statement and give the promise to visitors to satisfy their every need.

With this in mind, here are some organic traffic methods to get traffic to the tourism website:

Write clear and good content
Content is the king. As long as you create insatiable content on your website, you'll keep the visitors coming back for more again. Similarly, the better your content is, the more engaged your visitors will be. These visitors will share your content for you, helping to promote your site.

Implement good SEO

·         Keywords Research & Planning
When people want to travel to new places, the first they do is Google the requirements they need. This pays to invest in keywords and draft content around those keywords. This increases your website ranking and garners those much-needed web clicks.

If you fluff the content with keywords and useless information, then Google is all set to punish you. The punishment could be severe and sometime may get your website blacklisted. So you must choose your keywords wisely.

·         SEO Copywriting & Content Optimization
There are millions of tourism sites; every tourism destination is being covered by almost all the travel companies. In these cases, the destination details and packages may bound to overlap. It is imperative for travel agencies to invest in good copywriters to create engaging content. Copied content may hit the Google ranking of the site and may prove disastrous to your site. Therefore, you have to very careful while writing your content on site.

Visualize Content That Enhances User Experience

Make your website user-friendly that catches the user's eyes. Boost the visitor's experience by making use of proper engaging videos, images, and diagrams. Infographics help to get wonderful attention to the site. This not only appeals and entertains the visitors. But also helps to reduce the bounce rate. This makes some extra points from Google.

Blogging and Content Marketing

Once you are able to bring visitors to your site, you follow them and bring back to your site. This can be done using travel blogs, stories, quality content and real experiences on other sites and get them back to your site through links. This is one of the best strategies for content marketing.

A travel blog could in fact serve as the wonderful way to implement the SEO strategies.

Social Media Marketing

As a travel agency, you can trigger the process with Facebook. Facebook is comparatively easy when it comes to generating new fans.

  • Work by building a like-minded community of travelers on Twitter.
  • Instagram is another great platform for the travel industry. The location tag and hash tag feature available on the platform could help you in connecting emotionally with people.
  • Pinterest is another great platform is this regard. Create pin boards of content that seems engaging to you. You can further link that to Facebook and Twitter for enhancing visibility.
  • Social media is the best place to attract visitors to your site.


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Digital Marketing for Nepal Tourism Year 2020

Nepal Tourism Year 2020 is Nepal’s commitment to improving its competitiveness through investment, infrastructure development, new product offerings, environment and wildlife conservation. And greater efficiencies and excellence in-service standards with the objective of developing the tourism industry. The government declared 2020 as the Nepal Tourism Year 2020 with a target to achieve two million arrivals and daily spend over $75. Visit Nepal 2020 is positioned as a Lifetime Experience to make Nepal as one of the world’s most unique experiential and lifetime value destination.
Visit Nepal 2020 Lifetime Experience


To impact digital marketing for ‘Visit Nepal 2020’ we can implement the following digital marketing strategy:

According to Nepal Tourism Board, In 2018, Nepal received 1,173,072 international tourists excluding overland travelers. The top arrivals were from India, China, Sri Lanka, USA, and the UK. The average length of stay is 12.6 days and per day expenditure amounts to $54. In 2018, the share of FDI in tourism was 11.47% at Rs 23,855.50 million. Similarly, In 2020, the concept of Digital marketing can help to achieve the target and make Tourism Year 2020 successful.

Social Media Marketing
Social Media is a very effective digital marketing tool. It allows you to get to know customers and visitors and prospects in ways that were previously not possible. The information related to tourism like trekking and travel guide, culture, geographical places, hotels, transportation, etc. can be represented in these platforms to make easy to tourists. The most relevant social media platforms for a tourism business include the following: Facebook, Instagram, Twitter , LinkedIn, YouTube.

SEO and Quality Website
Private trekking agencies, hotels and government as well must have attractive websites to attract tourists (visitors) and keep them there and make them come back frequently to the websites. Search engine optimization can help to bring more visitors.

Content and E-mail Marketing
Email Marketing enables users to know about the latest offers by the trekking agencies, hotels, special deals on holiday packages, membership clubs, room availability and so much more. The content submitted to different sites must be real information. If visitors get fake information then they will never see these sites again.

Mobile Friendly
Different websites, apps, updates on social media, emails and other aspects of digital marketing must be mobile-friendly.

In conclusion, Digital Marketing today is all about using internet technologies to reach out to existing and newer visitors and engage with them. For any business to be successful digitally in the tourism industry, the above mentioned digital strategy play a very crucial role. Therefore, these digital marketing strategies help to make successful Nepal Tourism Year 2020.

Why Digital Marketing is Important for Small Business?


Digital Marketing is the best option you can find to generate more visitors in context of Nepal in 2019. According to an article from The Kathmandu Post, it is said that Internet user in Nepal has reached 63% and is growing rapidly. This means finding your client through digital medium is the best option if you are fresh to the business world.

There are lots of advantages of digital marketing such as cost-effectiveness, ease to get target audience, fastest lead generation methods, outstanding marketing tools, and platforms, real-time marketing campaign data analysis, etc. These are the reason to go for digital marketing if you want to grow your business.

Digital marketing provides the platform to access interested parties through social media, search engines, email, content, videos, images, blogs, etc.

So, if you're queries are like, why is digital marketing important for small business?role of digital marketing in business? Digital marketing for small business? why digital marketing in Nepal? can digital marketing increase customer in Nepal?

Answer to your queries will summarize: "Digital Marketing is very important for small as well as the large business organization which can help to increase client with little effort".

Still not convinced how important it is?

Let's go through some points, hope these following paragraphs of text with example will help you get an insight.

Customers are online

As I have already given small stat from the Kathmandu Post, that more than half the population of Nepal is using the internet.

People nowadays go online in search of products or business before traditional search. There's is a great chance that the customer might be looking for business like yours. So, grab the opportunity before they choose someone else for business.

Let’s take an example:
You own a fitness training center, there is a slight chance that a customer might be searching for a gym or training center around their local area. With the help of digital marketing, you can give your business an online presence.

With some effort in digital media marketing, you can easily generate potential customers for your business.

Learn from your Competitors

If you want to grow your business you should pay attention to what your competitors are doing. You should learn from your top competitors what they are doing? what did they do? what worked for them and will it work for you? Can you do any better?

One way or another you will find out that your competitors do have an online presence. Are they blogging? are they using videos? photos? Try to get in the latest trend to compete. If you are not able to adapt to the latest trend used by others, there is no way you will compete in the digital world.

Be accessible

There is no doubt that people today go for google if they want any product or service. With the slight help of search engine optimization, advertisement you can rank your content on top of Google. This will ease your chance of attracting more customers to your business. So, it's good to be active and updated all the time in the digital world.

Advanced Analytics 

In case of tv ads it is hard to get the analytics on the involvement of the customer. But with various analytical tools present for digital marketing you can easily calculate the number of people who watched your site or ads, time spend, how often did they visited, actions performed for example like and share of your post.

So, Digital marketing plays a vital role in small as well as large businesses. The choice is yours. Grab your laptop and pc, learn some tips and tricks to rank your online presence. Hence, Digital Marketing helps you to engage with your prospects.


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Travel and Trekking Website Design in Nepal


Travel takes a lot of preparation, so most people take the help of the internet to decide where and how to travel. Let’s take the opportunity to connect with potential customers through the internet. A quality website can make your job easier.

Web Creation Nepal offers the best website solution for Industries. As a professional website designing company in Nepal and having experience of over 10 years, we provide a complete web solution to the needs of our customers. Websites we make are:

Mobile Responsive Travel Website Design

  • Tour/Journey Booking System
  • SMS Gateway Integration
  • Vacation Package System
  • Travel Guide Integration
  • Hotels Availability Info
  • Highlight Places worth Seeing
  • Visa Information System
  • Hotel Booking System
  •  Restaurants Highlight
  •  Highlight Near By Places
  •  User-Friendly
  •  Mobile Responsive
  •  Social Media Account Integration
  •  Search Engine Friendly
  •  Creative Designs
  •  Payment Gateway integration



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We are a team of 20+professionals, who deliver only top quality web solutions.
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Website in Nepal |web creation Nepal


Website Development company in Nepal - Web Creation Nepal. www.webcreationnepal.com
In the pack of over 100 million websites listed by Google, it is very hard to find out how many websites are from Nepal. Most of the business houses in Nepal have understood the value of web presence in this digital era and have used the website as a marketing tool. At the same time, the quantity of personal and other small business websites in Nepal has raised quite remarkably. 

To make a good house you need to find a good engineer. Similarly, choosing the right designer for making your website needs some effort. Regarding the web designer in Nepal, there are many companies in the market which give very good services and designs for your website. According to your business, vision, and budget, you can visit some companies and then comparing their service, experience, and price, choose one that you prefer.

The cost to create a website in Nepal depends on your requirements. The website making charge in Nepal varies from company to company. The staring price many companies offer is 10000 rupees. The price increase according to your demands, like what kind of designing, developing, hosting, etc. you choose.

Web Creation Nepal is a Nepal based Web Design & Development Company with over 10 years of experience in crafting strategic digital solutions.

Corporate Branding Services in Nepal


Before talking about the corporate branding services in Nepal, first, we have to understand what is corporate branding?  Is it the act of promoting products or services of the company? No, it is a process of distinguishing your product, services, and ideas from others. Consumers develop their opinion about your brand and separate it from other brands. Branding helps to deliver a good impression to the people about your services and products. Kathmandu University, Gold star, and Chaudhari Group are some companies in Nepal who have got success in doing corporate branding.

Importance of Corporate Branding

There is a conception in the market that branding is for the big business houses, which is not true. Either it’s a big or small company branding is really important. It gives exposure to your business to the world and tells how you are different from other brands.
  • Corporate Branding helps your company to get an identity. The logo and slogan will become the face of your business.
  • If you have a strong brand identity, your customers can recognize your product and services easily.
  • Having a well developed and strong brand, your company looks more professional.
  • Your consumers, as well as other companies, will trust your products and services.
  • Branding adds value to your business.
Corporate branding is a long term process. It will take months or even years for doing properly. There are a few things we need to consider for the branding of a company. In Nepal, this term is not that popular, only a few big companies are investing in it.  But with the development of technology, many companies have emerged in the Nepalese market to provide corporate branding services. Let’s look at some components which play vital role in branding your business.

Logo Design

A Logo is the face of a company. People will make their opinion looking at the logo of the company. Many logo designing companies are active in Nepal which can make a world-class logo. So, you don’t need to worry about finding a good logo if you want to do branding of your company.

Website design 

A well-developed website gives value to your business. It plays a vital role in informing about your business and communicating with your customers. Website designing companies are giving good service in Nepal. They can make a quality website and at the same time, their price is cheaper compared to other countries website designing companies.

Leaflets/Flyers/Brochures

Leaflets/ Flyers/ Brochures can be an effective tool in the marketing and branding of a business. These hold lots of information and are also cost-effective. It can be a good option for small companies. We can easily find many graphic designing companies in Nepal who will help to make nice and attractive Leaflets/Flyers/ Brochures.

Social media marketing

In this age of technology, social media has become the first choice for the marketing of a business. It doesn’t matter how much you are spending. You will get the package according to your budget. The reach you get from digital marketing is unbelievable. No need to worry, there are many good social media marketing companies in Nepal. The service they provide is the same as you get in other western countries.

Presentation and Video

A good presentation and video can be a huge asset to a company. It can be shared on multiple platforms which will increase your consumer's engagement and add value to your business. If you are doing business in Nepal then try to find that can of the company who will make videos that can be used for different purposes like running a campaign and sharing on social media.

Web Creation Nepal is a leading Web Design and Development Company in Nepal. We have experience of over 10 years in various fields including Graphic designing, website designing, social media marketing, and promotional video/presentation making. Please remember us if you want any corporate branding services in Nepal.

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We are a team of 20+professionals, who deliver only top quality web solutions.
 977-01-4243968, 4246249


Website design for Legal and Audit firms in Nepal



There are many people who use the internet to find Law and Audit firms. If you want to attract these people to your business then a website can be the best platform. A standard website gives a good impression, so your customers remain on your site checking your services.

Mains feature of our legal and audit firm website

  • Attractive and Informative Website Design
  • Personalized Firm Overview
  • Partner and Staff Profiles
  • Automated Monthly Newsletter
  • Tax Rates and Tax Tips
  • Online Appointment and Request Forms
  • Add/Edit/Manage Website Via CMS (Content Management System)
  • Unlimited Phone and E-mail Support
Web Creation Nepal offers the best website solution for Legal and Audit firms. As a professional website designing company in Nepal and having experience of over 10 years, we provide a complete web solution to the needs of our customers. Websites we make are:

  • User-Friendly
  • Mobile Responsive
  • Social Media Account Integration
  • Search Engine Friendly
  • Creative Designs


Discuss Your Project


We are a team of 20+professionals, who deliver only top quality web solutions.
 977-01-4243968, 4246249

How to Choose the Best Web Development Company in Nepal?



Making a good website of a company is becoming the best marketing strategy for promoting business and generating lead. Nepal, as a developing country, is also developing in technology and having many experienced web development companies, it’s a little tricky task to choose one. Here are some tips that will definitely help you to choose a web design company for your business in Nepal.

Company’s official website
Before selecting any company for making your website first you have to make a list of web development companies in Nepal. You can visit the website of each company and check the quality of the site. If a web designing company doesn’t have a good website, how can you expect them to make you a quality website?

Social media presence
If the website is the head then social media is the body of any organization. A good social media presence helps web developmentcompanies to earn a good reputation in the market. Views and comments of any Web company on social media are helpful to evaluate its dominance in the market.

Portfolio
A good portfolio is a backbone for the success of any organization. So, while going through the list of your companies check their portfolio properly. Do they have work previously on projects like yours? Does your requirement match with them? Do they have a good reputation in the market?

Experience, technology, and expertise
Experience can be a key factor to be considered while choosing a company. When you give the job to an experienced hand, you can expect to get a good outcome. You need to know which technology they will use to design your site. Do they use technology as required for your project? At the same time, look at people working in their company. Do they have experience staffs and are they capable of fulfilling your requirements.

Price
After going through all the above factors,  according to your requirement, you can shortlist the companies. Then, ask for a quotation with those companies. While comparing the price first find out the market price and the price you got is reasonable or not.

After analyzing and comparing several companies on the basis of their experience, expertise, services
and the price they offer, you can select a web development company.

Discuss Your Project


We are a team of 20+professionals, who deliver only top quality web solutions.
 977-01-4243968, 4246249


  

Why a website is important for business



There are over 4.33 billion internet users currently, covering 56 percent of the world’s population. Based on this fact, it is essential for any business to have a website with all the details of their products and services. In this modern era, almost all the companies in developed countries are operating their business through online. Web content is the most convenient way to connect with your customers and track their behavior and launch products or services as per their needs.

When it comes to the Nepali business market, a website is the most effective way to do marketing of a business. Either it is a big corporate house or a small startup; it is obviously the best instrument to inform your potential customer about your business. No matter how much you spent on creating a site, the presence of your business on the internet matters the most.

While talking about the online business in Nepal, there are various types of business which are doing business online and making good earnings. There are various sectors in the Nepali market where many companies have made the website as their primary tool for promoting business. Let’s talk about some sectors in Nepal which need to go online so that they can take it to another level.

Travel and trekking agencies

Trekking in Nepal is the best way to experience the natural beauty and diverse culture and website can be primary platform to promote this business. The potential customers of this business are mostly from foreign countries. So, having a website is a huge advantage, not only to show your presence but also to promote business. It is almost impossible to reach those audiences without web content. Doing SEO of your website can be a smart move as this will help to rank your site at the top which will definitely attract more traffic. Your customers can take benefit of booking ticket and tour packages online. This will help in boosting your business and built good reputation among the customers. Actually, it is the cheapest tool to reach those clients and promote tourism in Nepal.

At the same time, digital marketing of your business on social media and Google can be a tricky step to take. More the traffic more chance of business, so it is very important to marketing in many platforms depending on characteristic of your business. There were 2,827,000 active Facebook users in Nepal till January, 2019 which obviously become a go to platform for promoting your business. Advertising on social media will connect you to the international as well as domestic clients. There is a mammoth possibility of getting business because your customers can contact you directly and their queries can be solved online.


Nepali handicraft business
There is a huge demand for Nepali handicrafts in the foreign market.  Any potential buyer who wants to buy a Nepali handmade product wants to get all the information online and buy from there.  It’s not possible for the customer to come to the shop and order the product he needs. So, it has been a compulsion for those entrepreneurs to have a website to promote their products so that it will be convenient for both buyer and seller.

 Education sector
For the prosperity of any country, education plays a vital role. Children and youths are related to this sector and use social networks and familiar with technology. So, while choosing any institution they first visit the website of that organization and go through the information provided there. That is why an education institute must show its internet presence making a good website for getting business.

E-commerce business
E-commerce is also known as electronic commerce or internet commerce where buyers and sellers are connected through the internet. It is impossible to start this business without a website. Online presence is the foundation of this business. So, in this business, there must be a quality site that can attract customers.


Startup business
Most of the startups have a limited budget but have a new theme, so marketing is essential. A website can be the cheapest way to do promoting for any startup business. A normal website for a startup costs ssRs1000 but if you want to make quality one there is no limit of price.


Manpower company/HR Company
Manpower/HR Company provides a manpower recruitment facility to different companies located outside Nepal. A website can make human enrollment service easy and clear. A site can cover your experience, services and all the procedures required for a recruitment facility. The website will make it convenient for job seekers in Nepal as well as foreign employer clients to track your Company Profile and to make direct contact with you. 

News portal
The news portal is a website specially designed by collecting information from various sources that facilitate its users to read news easily comparing to the physical copy of the newspaper. This is a growing business in Nepal because its contents reach to the people as soon as it is uploaded on the portal and there are massive internet users in our country who prefer to read news online. On the other hand, these kinds of businesses can get a lot of advertisements from local corporate houses as well as Google which will generate a huge income. News portals like Onlikekhabar, Setopati, and Ratopati in Nepal are making good profit from advertisements. All in all, a good website is a smart investment for this type of organization.

Consultancy
It’s a business where you have to deal with those customers having sound knowledge of the internet. Your loyalty depends on the content you post on your website. People will choose you after comparing your works, experience, and expertise with other consultancies. A well designed with high-quality content will definitely attract your customers to choose you for going abroad to study.

 Social organization
A non-profitable organization has to go to the people for organizing social activity and the website is the best platform either for making a group or promoting its events. In this digital era, in Nepal as well, people gather information about social organizations on the internet. If there is no proper information about the organization then there will be less chance for them to participate in your social campaign.

Hotel
Most of the hotel businesses in Nepal rely on foreign customers. A website is a good way of promoting a hotel business. The potential customers first search on the internet and compare quality and price of many hotels. So, it is very difficult to convince those customers to choose your hotel without having a better website. In the mean time, facility of online has become a popular trend in hospitality business. This will give a sense of safety to the customers because when they arrived in airport they will find somebody to guide them to the hotel. At the same time, listing your hotel in sites like booking.com and tripadvisor.com will give more chance of boosting your business.


FM Radio /Media houses
Nowadays, people prefer to use the internet rather than to listen to the radio or watch television. Even in Nepal, this trend is becoming popular. So, it is better for radio and television broadcasting company to have a website and put programs there so that listeners or viewers can enjoy those programs at their preferred time through online. Besides that, it is a good source of income through advertisement.

Job portal
As people are becoming internet friendly, the job portal business is growing in Nepal. It is easy for job seekers to search jobs online. At the same time, companies can post jobs on the portal which is the cheapest way to reach the mass. A user-friendly website is necessary for this kind of business because no one wants to apply for a job if the process is complicated.

Real estate
As the traditional real estate houses are finding hard times in Nepal, the online property business is booming. It is extremely important to have a standard website to compete in this business; in fact, some of the real estate companies have spent a tremendous amount of money to make a website that has a good design and content. It is almost impossible to take those clients to different places to show the property, so a website can be an easier tool to communicate in the beginning because there will be pictures, videos and all the details of related property.

There might be a dilemma about how to start an online business in Nepal. The procedure is not that complicated. You need to have some products or services, one registered company, and a website. Then, all you have to do is available on the internet for 24×7 and answer your potential customer’s question.

In Nepal, digital marketing is also a growing platform for doing marketing. There is huge number of social media users. So, together with the website if we can do digital marketing then the possibility of increasing business will be high.