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Web 2.0 - A New Approach to Website Design

The term Web 2.0 is everywhere in the internet right now especially in terms of SEO and internet marketing. What exactly is the concept of Web 2.0? How is this different from other design applications in the market today? Web 2.0 is a new application in web design that allows users to be more hands-on in the development and maintenance of their website. An enhanced user experience is what it provides with its easy to use interface and features that are necessary in building a strong presence online.

Competition is fierce in the field of internet marketing and that is why companies are hiring professionals that can provide them with only the best services in terms of web hosting, web design and SEO. The design of a website can be a huge contributing factor to its success. Keeping the demographics and the target audience, websites such always be user friendly, easy to navigate and of course, easy to navigate. These are exactly the points that Web 2.0 are targeting in order to provide companies a site that their audience would love.

A Web 2.0 designed website provides an interactive approach which is why most online stores and service oriented websites use this type of design. In order for customers to easily find information on the website, a manual search option is included. It also utilizes the popularity of Social Media Marketing, podcasting and RSS feeds as a means to communicate and reach out to its audience. Website with Web 2.0 properties also has the ability to create mobile phone applications, and in today’s world where everyone is attached to their mobile phones an app is a surefire way to get more customers. 

RSS feeds are also available in Web 2.0 design. By simply subscribing to a site’s feeds, users can easily get updates on the latest blog posts, offers and changes in the website. Again this provides a more interactive relationship with internet users. It also makes it easier for administrators to promote their website compared to doing sending an email blast. Interaction using social networking websites also becomes easier. With the popularity of various social networking and social media websites, web designers are keen into developing websites that are social media friendly.

Compared to the traditional concepts of web design and that of its predecessor, Web 1.0; Web 2.0 offers a wider range of template designs. This allows the site owners to have more choices in terms of themes, colors and backgrounds. It gives more room for design aesthetics in order to come up with a website that is unique and a stand out from its competitors. With all these amazing features and enhanced experience, Web 2.0 is slowly taking over the field of web design that is until a new concept enters the picture.

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