Web Creation Nepal

500+ websites developed successfully
5+ years experience in website design
Realistic prices that you can afford
Friendly, personable service

Come and join the Web Creation Nepal family!

We are looking for team players who are passionate, adaptable and self-motivated. If you share our passion for success, we invite you to be a part of our amazing success story by taking up exciting growth opportunities with us. We as employers feel that Web Creation Nepal will be “a college, a university – a place to have fun & learn”


Job Title: Android Developer

No. of Vacancies: 2
Job Specifications:
  • Minimum 3 years of strong professional experience developing android based applications. 
  • Solid understanding of software development best practices
  • Experience working in Agile environment. SCRUM is preferred
  • Experience with GIT and SVN
  • Great attitude, always ready to help, excited to learn new things
  • Familiarity with html5, hybrid apps and iOS development is a huge plus.
Job Description:
This role requires a highly motivated individual who is comfortable with rapid changes in direction and environment. To be successful, you need to work in fast paced environment because we are looking for someone with “roll up your sleeves” attitude, not afraid to ask for help, neither to give.
Responsibilities:
  • Develop native android apps
  • Collaborate with cross functional teams to define, design and ship new applications and features
  • Produce high quality code that is optimised for maintainability and performance
  • Conduct code reviews and ensure adherence to best practices
  • Help identify test cases, resolve issues, and fix bugs
  • Guide junior developers and team toward the result. 
  • Communicate with clients and provide visions for efficient solutions.
Resume at: jobs@webcreationnepal.com

Digital Marketing & Web Promotion Training - 29th November 2015




1. Overview of Search Engine Optimization
  • What is search engine optimization (SEO)?
  • Reading a search engine results page
  • How SEO affects your business
  • Setting SEO expectations
2. Keywords: The Foundation of SEO
  • Why you need a keyword research plan
  • How to research keywords
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword distribution
  • Ongoing keyword evaluation
3. Content Optimization: How Search Engines and People View Web Pages
  • Understanding content optimization
  • Optimizing for site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Exploring the benefits of user-generated content
4. Content Optimization: Technical SEO
  • Interpreting the code behind web pages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
5. Long-Term Content Planning
  • Overview of long-term content strategizing
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
6 A. Link Building Basics
  • Understanding the importance of links
  • How the search engine killed the web directory
  • How link analysis revolutionized web search
  • Exploring the anatomy of a link
  • Not just PageRank: Understanding what links do for your site
  • Explaining Google PageRank
  • Looking at PageRank in practice
  • Exploring keywords and Google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links
6 B. Building Links
  • Exploring the two types of links
  • Building internal links
  • Building external links
  • Grabbing low-hanging fruit
  • Fostering a "think links" mentality
  • Working with "local" pages and directory links
  • Reciprocal linking: Is it worth the trouble?
  • Creating press releases
  • Working with article syndication
  • Working with bloggers
  • Creating link bait
  • Examining social networking links
  • Getting more links
  • Working with linking software
  • Exploring Penguin: The new link approach from Google
6 C. The Link Game
  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy
7. Measuring SEO Effectiveness
  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Analyzing the impact of social media
8. SEO for Ecommerce
  • Understanding SEO and ecommerce
  • Working with semantic HTML
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  • Adapting ecommerce websites for international audiences
9. Local Search
  • Understanding local search
  • Understanding Google+ Local
  • Setting up and optimizing Google+ Local
  • Getting more citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  • The future of local search
10. International SEO
  • Understanding cultural aspects of international SEO
  • Optimizing technical content for international audiences
  • Optimizing translated and localized content
  • Building links for an international audience
  • Analyzing and measuring an international SEO campaign
  • Avoiding pitfalls with international SEO
  • Determining your next steps

E-commerce web design & development in Nepal

Professional e-commerce website design

Our e-commerce website designers use a combination of best practice methodologies and the latest design techniques to create professional looking designs.
Looking at our clients’ e-commerce website design analytics we can see the importance of mobile visitors. This has increased substantially over the last year and will continue to rise.

Selecting an e-commerce platform

This provides a great platform for you to manage your website. Our simple-to-use, yet highly advanced e-commerce content management systems make it easy to run your e-commerce site.
  • Add / edit or delete an unlimited number of products and product categories
  • Manage all products, product details, prices and postage
  • Upload images or videos for each product with a built in and easy to use image editor
  • Create offers using promotion codes
  • View detailed sales reports
  • Add / edit or delete an unlimited number of web pages
  • Add / edit or delete meta tags and meta descriptions for each individual product
  • Be able to offer cross-selling and up-selling opportunities
  • Provide the opportunity to compare products
  • View a detailed user statistics package
  • Mobile device support
  • Unlimited number of products
  • Multilingual and multicurrency support
  • Customers can view their order history and order statuses
  • Stock management
  • Several shipping rate computation methods
After meeting with you and discussing your requirements we will advise on the most appropriate e-commerce platform to use.
If you need a new website or a refresh of your current site, Call us on. +977 4246249 / 4243968 / 977 9851029233

Deepawali / Tihar offer professional business website

Web design and graphic design special offers for small and growing businesses. Web Creation Nepal combine creative thinking with the latest technology to achieve the results you need. We can help streamline your manual processes and create automation solutions to make your business even more productive. Whether you need website development, microsites development, ecommerce solution to move your business, we are the right agency you are looking for.


We offer a website, up to 10 to 15 pages and a contact, we provide hosting with email addresses (yourname@yourwebsite.com). form that sends all enquiries directly to your email for just Rs.7500, or we can quote to your requirements.

If this sounds good to you then get in touch, we'd love to work with you. So, please do not hesitate to let us know if you have any query; we would be pleased to revert back to you. Please contact with us directly at +977 4246249 / 4243968 / 9851029233, or you can visit our website www.webcreationnepal.com for more information.


Professional / business website

  • professional website designing
  • 1 free premium domain name
  • unlimited bandwidth
  • free sliders / images / forms / videos
  • Free onpage seo
  • Google listing
  • affordable priceLimited period offer contact us now

Web Creation updated this ad for Website Design - Development Services in Kathmandu Nepal.

Bishal Dhakal (Contact Advertiser)
+977 9851029233 / 4246249

Web 2.0 - A New Approach to Website Design

The term Web 2.0 is everywhere in the internet right now especially in terms of SEO and internet marketing. What exactly is the concept of Web 2.0? How is this different from other design applications in the market today? Web 2.0 is a new application in web design that allows users to be more hands-on in the development and maintenance of their website. An enhanced user experience is what it provides with its easy to use interface and features that are necessary in building a strong presence online.

Competition is fierce in the field of internet marketing and that is why companies are hiring professionals that can provide them with only the best services in terms of web hosting, web design and SEO. The design of a website can be a huge contributing factor to its success. Keeping the demographics and the target audience, websites such always be user friendly, easy to navigate and of course, easy to navigate. These are exactly the points that Web 2.0 are targeting in order to provide companies a site that their audience would love.

A Web 2.0 designed website provides an interactive approach which is why most online stores and service oriented websites use this type of design. In order for customers to easily find information on the website, a manual search option is included. It also utilizes the popularity of Social Media Marketing, podcasting and RSS feeds as a means to communicate and reach out to its audience. Website with Web 2.0 properties also has the ability to create mobile phone applications, and in today’s world where everyone is attached to their mobile phones an app is a surefire way to get more customers. 

RSS feeds are also available in Web 2.0 design. By simply subscribing to a site’s feeds, users can easily get updates on the latest blog posts, offers and changes in the website. Again this provides a more interactive relationship with internet users. It also makes it easier for administrators to promote their website compared to doing sending an email blast. Interaction using social networking websites also becomes easier. With the popularity of various social networking and social media websites, web designers are keen into developing websites that are social media friendly.

Compared to the traditional concepts of web design and that of its predecessor, Web 1.0; Web 2.0 offers a wider range of template designs. This allows the site owners to have more choices in terms of themes, colors and backgrounds. It gives more room for design aesthetics in order to come up with a website that is unique and a stand out from its competitors. With all these amazing features and enhanced experience, Web 2.0 is slowly taking over the field of web design that is until a new concept enters the picture.

Festival Offer | Website Design & Development

Greetings from Web Creation Nepal!!!



On the auspicious occasion of the great Festival Dashain & Tihar, Web Creation Nepal family, would like to wish all our Valued Clients and their family member a very Happy Dashain & Tihar 2072.

Hope the festival showers with blessings of peace, joy & prosperity into your life with happiness making each day more wonderful!!!

On this delightful occasion, we are pleased to offer you with our exclusive 'Dashain Tihar Festival Offer'.

If you will have any confusion, please let us know.

Web Creation Nepal Pvt. Ltd.
Bagbazar, Kathmandu Nepal
P: 977 - 01- 4246249, 4243968 (Hunting)
Audio Notice Board Service No : 1618014246249

Online Marketing in Nepal

To achieve high search engine rankings, certain features of your website must be optimized to make the site as search engine friendly as possible.

WCN team of experts will research, analyse and evaluate your search engine listing positions to benchmark existing rankings and produce a detailed plan of what is needed to reach the top of the search engines.

Welcome to The #1 SEO Training Course in Kathmandu Nepal

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Handle SEO (Search Engine Optimisation) Campaign for a website for 10-15 keywords

We will handle SEO & SMO Campaign for a website for 10-15 keywords.


Below are the activities we will cover in SEO services.

10 Keywords Optimization
• Initial Review & Analysis
• Website Analysis
• Content Duplicacy Check
• Initial Backlinks analysis
• Google Penalty Check
• Competition Analysis
• Keyword Research

On Page Optimization
• Title Tags Optimization
• META Tags Optimization
• Content Optimization
• Page Speed Optimization
• HTML Code Optimization
• Internal Linking Optimization
• Heading Tags Optimization
• Canonicalization/301 Redirect
• WebPage Load Optimization
• Schema Markup Implementation
• Images Optimization
• Hyperlink Optimization
• Robots.txt Creation/Optimization
• Sitemap Creation
• Google Webmaster Tools Setup
• Bing Webmaster Tools Setup
• Google Analytics Setup & Integration

Off-page optimisation
• Content Marketing & Link Building
• Search Engine Submissions
• 4 Blogs Writing
• 8 Blog Posting Links
• 10 Blogs Social Bookmarking Links
• 1 Press Release Writing
• 10 Press Release Links
• 2 Guest Blogging Links
• Local Optimization
• Google Business Page Creation
• Bing Local Listing Creation
• Pages Updation & Schema Integration
• Classified Submissions
• Social Media Marketing
• 20 Social Bookmarking
• Twitter Account Setup
• Google+ Account Setup
• 3 Unique Social Media Posting
• Video Marketing
• Youtube Account Setup
• Vimeo Account Setup
• Dailymotion Account Setup


Google Suspends Map Maker After Pranks

Heads up, budding cartographers. If you enjoy fiddling around with Google's Map Maker, which lets you add things like local businesses and roads to Google Maps, you're going to have to find a new hobby for a while.

"Map Maker will be temporarily unavailable for editing starting May 12, 2015," a message on the site reads. "We are terribly sorry for the interruption this outage might cause to your mapping projects. Please bear with us and plan your activities suitably."

In a post to the Map Maker product forum, Google's Pavithra Kanakarajan explained that the company is suspending the service due to a rise in fraudulent edits as of late. Most recently, someone edited the map to display an Android robot peeing on the Apple logo hidden among the streets of Rawalpindi, Pakistan.
"The most recent incident was particularly troubling and unfortunate — a strong user in our community chose to go and create a large scale prank on the Map," Kanakarajan wrote. "As a consequence, we suspended auto-approval and user moderation across the globe, till we figured out ways to add more intelligent mechanisms to prevent such incidents."

But turning off automated and user moderation resulted in a "very large backlog" of edits that need to be manually reviewed. Google said it has been analyzing the problem and made several changes to prevent these pranks, but realized that an actual solution is going to take longer than a few days.

"Given the current state of the system, we have come to the conclusion that it is not fair to any of our users to let them continue to spend time editing," Kanakarajan wrote. "Every edit you make is essentially going to a backlog that is growing very fast. We believe that it is more fair to only say that if we do not have the capacity to review edits at roughly the rate they come in, we have to take a pause. "

So beginning tomorrow, the Web giant will disable editing across all countries. Google said the suspension will be "temporary," but did not give any idea of how long it will be before Map Maker is available again.

"While this is a very difficult, short term decision, we think this will help us get to a better state faster," Kanakarajan wrote. "More importantly, we believe it is simply the right thing to do to all of you, our valued users who continue to edit with the hope that your changes might go live as fast as you've been used to."

Web Creation Nepal

40 Beautifully Designed Mobile Apps With Excellent UI Experience in Mind

With so many apps being released in such a short period of time, designers need to really create apps that stand out. In this roundup we’re sharing 40 beautifuld mobile app designs with excellent UI experience in mind. Also at the end of the post you’ll find some more resources to follow top mobile app design trends.

Mobile apps are even changing the way we design anything nowadays! Everybody is pushing to higher resolution with new retina displays (iPad3) and I believe whole web will get super beautiful and sleek soon enough!

What are keywords?

When you need to search something in search engine, you type some words that describe what you wanted to search. For example: If you want to find out the good travel agency, you may type “Best travel agency” in the search box. These words and phrases are known as keywords. Once you type the keyword then the search engine will display list of websites that are related with those keywords used. If you are developing a website for your business, you should be ensured that whenever your customers will search for the relevant keywords, your website appear as earlier as possible in the list of search results. This is what Search Engine Optimization (SEO) is all about.
How are keywords used in your business website? You need to research for keywords first, then identify the keyword and then use those keywords in your website contents. You should remember following while using words as your keyword:
  •  Concentrate on what keywords your potential customers are likely to be using
  • Don’t select many keywords, focus on few keywords per page
  • analyze what your competitors are doing
  • choose the right keyword
As far as useful keywords are concerned, you need to think the way potential customers are likely to think. For example, suppose you have developed amazing new yacht paint – Wonder stuff. You could use that as a keyword for one of your web pages, making it clear that the page is about Wonder stuff. But, your customer might not think the same way. They may even be unaware of your wonder stuff. They might search it as “long lasting paint” or “waterproof paint” so these are the sort of keywords you should be thinking of using.
You should aim to create individual web pages that are clearly relevant for just a handful of keywords. Simply stuffing every keyword you can think of into your content doesn’t work – you end up with poor quality content, and may well find your web pages are penalized by search engines if they think you’re trying to cheat the system.
All your competitors are doing SEO on their websites too – and some may have bigger budgets than you. Trying to compete for single keywords is probably hopeless (and less likely to deliver customers who are interested in what you specifically have to offer). Instead of just choosing one word, its better you choose a phrase that your customer are likely to type for searching similar kind of service you provide.

How To Become an SEO (how I did it, and how you can, too!)

I see the following question asked all the time: How do I become an SEO? What a great question! And what a hard one to answer.
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:
  • Pay-Per-Click advertising (covers creating compelling search advertising in Google and Bing [which also includes Yahoo!], display network advertising, affiliate advertising, and much more)
  • Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)
  • Search Engine Optimization
    • Local search (covers getting business profiles created in the major search engines, mapping sites, major search directories for business, niche industry directory sites, local media sites, and more)
    • On-page (covers an examination of all the on-page elements that affect how efficiently and effectively the search engine crawler consumes and interprets the content of a website)
    • Analytics (covers analyzing tracking and referrer data of website visitors and creating reports to identify the user population demographics and their behavior on a site)
    • Mobile (covers all things related to search on mobile devices, including the use of dedicated mobile sites and mobile interfaces like Apple’s Siri)
    • Content development (covers writers of webpage content, social media messaging, and even blog posts!)
    • Link building (covers the process of getting links from external websites to point to a target site)
    • Keyword development (identifies the keywords and phrases to be used by websites to earn relevance to a targeted topic in search)
    • Reputation management (covers the task of maintaining the overall goodwill shown toward an individual or a company or mitigating the damage incurred by the same due to a public relations disaster)
Many of these are interrelated disciplines. For example, PPC advertising is now growing to cover paid ads in Facebook, the ultimate social media venue. PPC requires effective keyword development, as do many SEO disciplines. Social media marketing often ties in with local and mobile search. Analytics can now be done with Facebook pages as well as with websites and PPC campaigns.
The gist of this means that, as an SEO candidate, you won’t likely ever be well-versed in all aspects of the business (especially since it changes and grows so quickly!). A successful career strategy is to become an expert in one thing and conversant in many more. That will help make you more marketable in this career field.

How I began

I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.
My main gig was writing, but I have a personal passion for technology and for helping people succeed. SEO fit the bill for me nicely. I realize I was a lucky beneficiary of serendipity by landing a position with Microsoft’s search engine team. It was a “right place, right time” kind of thing. But not completely. If I had not been a successful writer, taken on new work I was not specifically hired to do, and not had the passion and interest to quickly learn about the field, I would not have lasted.

Website Design company in Kathmandu Nepal

Looking for an in house web designer or website developer that will work with you on all of your projects, such as an in-house designer or developer. We at Web Creation Nepal can assist you, with our unique approach we can offer you a new remote team member that will meet and understand your requirements.

Unlike taking the freelancing approach, we offer you a high level of professionalism, and qualified skill designers, developers and SEO experts.

Outsourcing your work has many benefits from cutting cost to improving productivity. We understand the Web industry and the demand from the customers that’s required on every project. With our special team and structure we can work with any company looking to hire a remote developer or a designer or SEO experts to be part of their team.

5 reasons businesses need live chat

Great customer support can be summed up in one goal: make it easy for customers to get their problem solved quickly and painlessly. Out of all the customer support channels available—phone, email, social or chat—live chat is by far the fastest, simplest and least obtrusive. So it is no surprise that nearly a third of consumers now expect live chat to be available for contacting a business.


1. Conversations lead to conversions

Live chat does more than provide on-demand support—it converts customers. A whopping 77 percent of online shoppers want to contact a real person before buying. When combined with customized triggers and real-time visitor monitoring, proactive chats are a powerful measure against shopping cart abandonment. Especially for the 55 percent of customers who are likely to abandon their online purchase if they cannot find a quick answer to their question. Additionally, recent Forrester research found that 44 percent of consumers said that having a live person answer their questions while they were in the middle of an online purchase was one of the most important features a website could offer.

2. Live chat increases agent efficiency

When agents are empowered to handle multiple customer conversations at once, they’re able to resolve several issues concurrently, rather than being forced to handle one call at a time. Chat agents can engage in as many as six simultaneous chats, depending on the complexity of the issues involved.
Additionally, with the use of triggers, agents can save on repetitive typing by setting up time-saving shortcuts like automatic greetings for customer on the site longer than 30 seconds or personalized messages activated by customer behavior such as lingering on a single product or pricing page.

3. Your support team gets more support

Agents can chat each other with helpful tips at the same time they are serving your customers. That means issues are resolved more efficiently because of internal knowledge sharing. If your business offers multiple product lines, you can also set up triggers that will automatically route your customers to the agents specializing in that product before they even start to chat—saving both your agents and customers effort.
Unlike email, chat also allows for in-the-moment support to upset customers. An agent can quickly assist a disgruntled customer via chat before the issue escalates or extends to more public channels like social media—with voice or email support, this opportunity could be lost.
phone line

4. More customer insights at your fingertips

Get to know your customers better with data provided by live chat software. Live chat delivers valuable data about customer behavior, location, and devices which can help target your marketing and support efforts.
Live chat also offers an additional channel for collecting customer feedback and a valuable opportunity to ask visitors pointed questions to help you identify the best sales approach. It’s an easy and inexpensive way for visitors to evaluate their experience and offer suggestions for improving your customer service.

5. Increased marketing opportunities

Everyone appreciates being noticed as an individual—online shoppers are no different. As a marketing tool, chat offers new opportunities to push out targeted incentives and offers. By using triggers or alerts that indicate when a VIP or repeat customer arrives on your website, agents can make more relevant marketing offers via live chat.

How to launch a successful mobile app

Once Abraham Lincoln said: “Give me six hours to chop a tree and I’ll spend four hours grinding my axe”. He surely knew that planning is essential for any successful business. And your mobile app is such a business. Very often developers release their apps without due planning and as a result get disappointed in seeing bad results or no result at all. In this article I’d like to share some ideas about successful app launching.

Know your goals and KPI

Mobile app business is a full of competitors. It doesn't matter whether you’re a big company with money or just two friends developing an app, you need to have clear goals and a plan on achieving them. To be successful at the mobile apps market means to understand what happens to your application once you’ve launched it. Here’re four recommendations to consider when planning to release an app in the market. You can also take help from Internet marketing company like ITC to populate your app in the market.

Track your app’s performance

For launching successful and profitable app you need you need to track its performance and user experience. You need to use both qualitative and quantitative methods for tracking these data. Quantitative methods are the data from such analytical platforms as Flurry or Kontagent, which track certain actions and offer binary data. Qualitative data are direct reviews from users which express their emotions, level of interest and non-binary data.

Concentrate on the first-time experience

Here I mean the process when a user launches an app for the first or second time. Many successful developers pay more than 50% of their efforts to the first-time experience. It’s important to track every action in during this period with the help of precise data and beta-testing.
Very often it is difficult for developers and manufacturers to find out the problems about the app they’ve developed. That’s why you need clear goals to see if you can stick up to the plan.

Involvement indices

Before starting a big campaign many developers determine the main involvement indices for measuring app’s KPI. These indices include time spent in the app, number of sessions per day/per week, number of repeated actions.
You may consider these indices to be simple and uninformative, but they are important when planning your campaign. High involvement index is the key factor in success.

Concentrate on conversion

If you’re planning to release an app, it’s important to estimate the expected CLV (Customer Lifetime Value). If you launch a paid app then this parameter won’t work until you introduce payments within your app. But it’s important to determine CLV before entering the market. This is a very important factor.
You may determine your initial CLV by testing your apps on beta-territories. It’s becoming a common practice for developers to test their apps on such beta-territories as Canada, UK and Australia. These are English-speaking countries and their population reflects demographic characteristics of other English-speaking countries.
It’s hard to find out KPI without testing it on a large user database. So you need to try to launch your app on 1-2 non-English-speaking territories. If your initial rates are low, then you’d better concentrate on improving your app. If users can’t adapt to your app, then you need to change this situation. If users quickly adapt in the app but also quickly abandon it, then you need to improve your involvement index.
And finally, try to estimate your Customer Lifetime Value. If your CLV and involvement indices are high but users still don’t buy your app, then re-consider your monetization strategy.

Ten Tips to the Top of Google

Ten years ago, creating a website and getting found in Google wasn't hard to do. Choose a domain. Learn some basic HTML code. Do some keyword research. Create some title tags and meta tags. Write about 250 words. And for the most part, you were done.
With Google's more recent quest for quality, authenticity, authority, and usability, however, many of of the tips that could help get your site to the top of Google 10 years ago might not produce the same results today.
Here are 10 top tips on how to optimize your site for Google's algorithm today and beyond.

1. Learn & Implement Marketing Basics

Start with a plan, not a prayer.
PlanNo matter how many buzzwords, new paradigms, disruptive technologies, or innovative inventions are introduced, search engine optimization (SEO) at its most fundamental is marketing. Marketing on the web, with efforts, outcomes, metrics that matter and competition for marketing dollars.
It doesn't matter if it's SEO for a mom and pop store, or a national online retailer. Attacking SEO without a plan is like trying to row a boat with no oars – you might eventually get somewhere, but it won't be where or when you wanted to arrive.
When I hired my first employee at my agency in 2002, the first thing I did was have them read the excellent "Marketing for Dummies" book, that lays out some basic principles. (they have a great marketing cheat sheet for reference)
Answer (at least) these questions:
  • What is your expertise?
  • What is your differentiation?
  • Why should users care?
  • Which users (age, locations, interests etc.) should care?
  • What is the message and / or media that is going to connect with them?
  • Who is your likely competition?
  • Why should Google rank you higher than your competition?
Conduct research. Segment your audience. Set realistic goals for your SEO efforts, and then ensure tracking is in place to measure your efforts versus results.
Plan a strategy for your content, including; topics, timelines/editorial calendars, distribution (don't forget PR), and schedules and frequency. The goal is to exist with a "sizzle"; a reason to rank and/or some expertise worthy of interaction.

2. How to Structure Your Site

Plan your site for topical expertise, organized in a well-siloed, easy to navigate structure.
structure-iconAlthough the initial plan sounds like a lot (and it can be!) the goal isn't to overwhelm and under-deliver on your marketing plan. There are, though, fundamentals in strategically building and/or organizing your site. Leveraging research into your audience, define the topics where you have expertise and/or differentiation (remember, this is marketing 101).
Research your keywords! Read this article on keyword research.
Structure your site around intent-based topics, ensuring content is siloed and distinct (cross-link to relevant and related topics only). Dividing up your site into relevant content topics gives both users and search engines an easy way to identify your expertise, and relevant topics to rank for.
Unless you're Amazon.com, it's difficult to be an expert at everything. Better to dominate a niche than try to be everything to everyone – at the beginning at least!
BONUS TIP: If you're always fighting with designers developers and marketing managers over how SEO ruins usability, don't despair! Demonstrating successes in SEO often quash the naysayers, so save some gray hair and first shoot for the "least imperfect" site feasible, and then work toward the perfection you desire once you've convinced your detractors of SEO value!

3.Build a Digital Footprint

It's not just about search engines. Embrace traditional marketing, outreach, partnerships, social, guest blogging, inspired mentions, and good old-fashioned relationships.
Digital FootprintApart from SEO is dead (again) chat, the next most popular SEO discussions is always on what SEO should actually be called. "Inbound marketing", "IMS", "Search Science," I've probably heard them all, but few terms capture the essence of what SEO should be doing.
With that in mind, I took it on myself to relabel SEO as "Search Everywhere Optimization" because as SEO folks we are hoping to affect the visibility of our clients sites in many venues on the web, which then creates better visibility in the search results, and more search clicks organically.
With the Search Everywhere mantra, SEO practitioners can finally expand beyond just traditional SEO responsibilities and dabble or partner with PR, social, partnerships, sponsorships and other traditional offline opportunities that get people talking online about brands and their expertise. This includes great events like SES Conference, working with nonprofits and in-store promotions, all of which can fuel the content machine and distribute content and create connections organically: a Digital Footprint.
The goal of a Search Everywhere strategy isn't to replace traditional marketing agencies, however. It's about SEO professionals working with them to ensure that every marketing initiative considers the opportunity of creating share-worthy content that can be placed and amplified online via outreach, social and/or PR channels.
The Digital Footprint you create isn't just for inbound marketing though. Google, as a massive "connections engine," uses connected entities to assess the trust and authority of sites, companies, individuals, and brands (which really encapsulates all three), leading to the earning of greater topic visibility (i.e., relevant rankings/traffic).
NOTE: It's not just about links, it's about citations, connections, mentions and associations. Who you're 'seen' with online matters!

4. Design for Multiple Screens

Create a user-friendly site design that works well and fast across all devices – especially mobile and tablet.
Responsive SearchWith so much focus on usability, the demise of the desktop browser dominance, and the prevalence of mobile devices, Google's made it very clear that no mobile experience, no love from Google!
What's often forgotten in the race to comply with a scary (for some) Google mandate, is that Google isn't saying every site should be using the same technology, solutions or share the same usability elements. Google understands that some sites need to have a mobile version (this is a site that has it's own URL structure - normally hosted on an m. sub-domain or within a mobile sub-directory or a main site) and some need a responsive website design (RWD) that adapts to the device used to access it.
NOTE: Responsive design isn't a brand new idea, but having (almost) ubiquitous browser support is!
There are various resources that provide the hows and how tos, (even Google gives some good details) but the process must begin with a site review on different devices to see if:
  • Different screen sizes present obvious and usable interfaces
  • Mobile or tablet users see views customized to their devices
  • Interface changes based on platform or device are logical and maintain *some* consistency across platforms
  • From an SEO standpoint, best practices are followed so that Google / Bing recognized the difference between device specific sites (if different sites exist) and this mitigates potential duplicate content issues
The Search Agency (full disclosure that I work there!) recently published a Responsive Web Design whitepaper that goes in depth into the pros and cons of the technical aspect of RWD.

5. Conduct Keyword Query Research

Research keyword queries leveraging social, web stats, paid media and industry research to help understand user goals, purchasing cycles, and needs.
QueriesAs noted in the keyword research article above, traditional keyword research needs to evolved to focus more on the Consumer Decision Journey and less on search volume.
What does this mean?
Search engines are interpreting each search through a lens of intent and context.
  • Intent: What does the user mean based on previous searches, their search behavior?
  • Context: Where are they? What device are they using?
  • Both:
    • Machine learning: What do I know about this and similar users who have searched for this term (e.g., click behavior, engagement signals)?
    • Connections: If I can identify this user, what information from his connections would help or influence click and / or search behavior?
SEO professionals must understand how these factors influence search results and present the most relevant content for each of the intents and contexts that a user in a specific mindset is experiencing.
For example, a user searching using the query "price of tea" might be looking for an online tea purveyor, spot price in the commodities markets, Starbucks price list, or, if they're standing outside a Teavana store, a comparison of their prices. If you're Teavana, you want to make sure that a "price of tea" pages is optimized around comparisons – mentioning advantages over Starbucks, value proposition of loose leaf tea, and details of how to purchase online (or in the local store), and not commodities!
At the same time search engines improve their abilities to understand search query intent based on behavior and context, users are becoming more sophisticated and expect answers to the search queries they enter.
Google and Bing are both trying serve up the best answers feasible, and to present a quick path-to-answer improved "direct answers" with those answer appearing within the search results themselves.
Keyword query research is a fundamental need for any SEO campaign. Thinking through the lens of a user query, as opposed to just focusing on keyword volume, can help drive more valuable organic traffic.
By connecting user intent to website content, SEO practitioners can enjoy – potentially – a higher level of relevant search engine traffic that both engages and converts more efficiently.

6. Write Just Enough Content

There are no "ideal lengths" of content, only enough to satisfy user intent and the context in which they're querying.
WordsI remember when everyone had their favorite best practice of word count. It was a time of keyword density and keywords meta tag stuffing. They were good days, but they had to come to an end (though some still live in that dismal past!).
Here's the real truth about word counts:
Write just enough and not too much!
There really is no ideal length, but there isan ideal question: "Should this page exist?"
The answer should consider primarily:
  • The page's uniqueness (based on other pages on the site).
  • Its uniqueness (based on other pages on the web).
  • Its value to users (does it answer a question they may have? FYI, analytics is your friend for engagement metrics!).
  • Its accessibility from a site's homepage (via clicks).
  • The content's ability to provide value with the correct media (image / video / text) so users are potentially inspired to share it!
Nowhere in these criteria does it mention the number of words, the ideal type of media, the density of keywords, or any of the other traditional optimization tactics.
Also, with Google's launch of "long form" modules in the results page, the need not to count words, keywords, paragraphs, and characters is underscored!

7. Tag Your Content (Standard, Social, Schema)

Standard tags such a meta description, title, and header tags are still important for user engagement and core SEO optimization. New and necessary tags, OG for Facebook, Twitter Cards, and schema.org microdata formats are no-brainers.
TagsIn the late '90s when I was getting my feet wet in online marketing, there were few techniques and far fewer websites, leading to an ease and confidence in getting almost anything to rank for almost anything. Tags we swore by were titles tags, meta description tag, H tags and, of course, the meta keywords tag. The tools of a trade with few tools.
Fast forward to today and there are many more tags, markup and necessities to enable better crawling, indexing and viability to rank. Through all this, the title tag has remained above most of the bickering, continuing to be the primary clickable link in the search results and (by all consensus) an important part of search engine ranking algorithms.
These "oldies but goodies" - with the exception of the black sheep keywords tag - are still important from a blocking and tackling standpoint, but alone won't fundamentally rocket you to the top 10 of Google. These are the "Standards" which every SEO should understand, and also understand that Google may or may not decide to consider when presenting a result in the SERP.
Social tags are often overlooked, but Open Graph (OG) tags have gained importance (and will continue to) as Facebook's Graph Search continues to build and improve to a usable state (sorry Facebook). Other social tags that look to materially help SEO from a visibility standpoint are the Twitter Cardsthat "gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app." (*love* social organic traffic!)
Schema Markup is probably the most exciting development over the past few years, and one gaining traction slowly, despite the protocols being backed by the major (and minor) search engines. At its core, schema markup allows search engines to better identify the structure of data, to facilitate more efficient crawling, indexing and presentation of search results. Google offers an excellent Schema Q&A – far more than even this article can contain – and the Schema website gives even more detail to assist in definitions and implementation.

8. Don't Over-Optimize

Overdoing internal anchor text, linking, and excessive footer links. "Too much of a good thing" can end up being a bad thing. Keep it simple and user-focused, especially in-content anchor text links.
Over OptimizationUnfortunately, a disproportionate number of SEO folk are also terrible online marketers, still living in the past. It doesn't take much to see the efforts Google is putting into mitigating webspam, meaning many of the tactics we used to love and use are now obsolete.
It still pains my colleagues and I when we come upon a newly updated site that displays many SEO tactics that belong in the same era as Webkinz and High School Musical (the original movie), not least of which is over-optimization and massive challenges around internal linking.
Today's optimization should be much more around creating a user-friendly experience, with internal linking and content that benefits users first and the most discerning of users, Google, second.
Footers with massive link counts aren't always beneficial on every page if top or in-page navigation provides a better experience, and definitely spammy-looking keyword rich anchor text all over a page looks... well spammy.

9. Optimize the User Experience

Post-click engagement sends the signals that your site rocks, not only do users provide metrics through trackable usage, also through social signals - shares, likes and +1s
UserWe used to look at site traffic, cheer when it went up and cry when it went down. We used to treat users as faceless entities that proved our worth as SEOs and when we boosted the key metric of "organic site visits" we expected our clients to bow down before us and call us geniuses.
The user was a metric to a means, rather than a real "metric that mattered" and for this SEOs suffered. They suffered because the rest of the marketing world scoffed and eventually asked us to justify our existance. our fees and the time it took to get nominal results.
And then "eureka" some savvy SEOs realized we weren't all that difeferent from paid search, and display, and email marketing, we could leverage data to better understand the user and to ensure they did what we wanted them to do once they arrived at our sites, and we made sure we attracted not just more, but "more better" traffic.
And then we became user-cetric in our marketing approach. And so did Google.
Now... we need to look at what people do once they get to our site, and we need to optimize their experience, not just because Google demands a speedy site, user-friendly layouts, less 'dead end' 404s and onsite engagement, but because both Bing and Google say the users experience, their bounce back to the SERPs, their consistent times of engagement, and – for those trackable users – their behavior during a site session matter!
SEO doesn't stop at the visit any longer, thinking beyond the click has become the norm, inspiring shares, mentions, interaction and satisfaction *is* a new (and welcome) paradigm of recent SEO strategies.

10. Keep Link Building Practices Natural

Create and seed great content in venues where it makes sense. If it is truly great, and you bolster its discoverability and visibility through social media mentions, you may just inspire links, and more importantly relevant traffic!
"The Only Thing That Is Constant Is Change." – Heraclitus
Moving ForwardSavvy SEO practitioners know change will come, the challenge is both in planning for when and for what!
With the recent changes to link strategies, e.g. links from guest blogs, widget links and press release linking, SEOs are going to have to adapt to less rich anchor text, user focused linking, and nofollows in many cases.
"Natural" link building doesn't appear just a Google recommendation anymore, with the introduction of Penguin penalties and frequent manual reviews, Google the 'link police' is a 2013 reality.
Though the best advice often repeated by Google's Matt Cutt's is "create great content", SEO still needs to rely on outreach to introduce brands to relevant websites in the hope of negotiating content placements, partnerships, sponsorships or story mentions to expand digital footprints and potential traffic sources.
In this sense, the question becomes "should I still include links as part of content distribution or partnerships" and the answer is probably "sure", as long as links or anchor text traditionally designed to manipulate PageRank are nofollowed.

3 Bonus Tips

11. Build a Brand

Do this online and offline through associations, connections, citations, and engagement. And most of all... be special!
Going UpSince Google's Vince update, Google's preoccupation with brands has them flying higher in the SERP
What is an online brand?
An entity that inspires, creates or demonstrates an expertise in certain topics so that other trust entities quote them, link to them, discuss them, interact with them, and show trust in their topic expertise.
A brand online can even be "created" by Google itself, through the association created by results in the top three positions on Google's paid and organic results.

12. Use Authorship to Build Your Personal Brand (Authority)

Claim and master Google+ through their relatively easy process and correct markup of your site.
User-CentricBrands are not unique just to companies, just as expertise is not unique to a few industry figureheads.
Personal brands – individuals that demonstrate expertise, trust and interaction – are also favored by search engines, with Google especially looking at the web as a web of people, connected and interacting with brands (which could be other people) they trust.
The connections created between brands, their expert content, and their 'trusters,' is really key to both providing relevant trusted results, and personalizing those results so that individuals see additional trust signals in the search results specific to them.
Authorship, Google's content verification and content association methodology ensures that connections are recognized, organized and associated with authored articles, comments, opinions (+1s), and other content attributed to specific writers(s).
Why bother? Authorship manifests in author's photos appearing alongside content results in the search results – improving click-through rates significantly!

13. Be Social

Claim your social profiles, connect on networks relevant to your audience, and remember no platform is, or should be, an island!
Be SocialYour social footprint consists of a few components:
  • Claiming your relevant social profiles
  • Optimizing your profiles for your topic expertise / location expertise
  • Posting interesting content or relevant information, content and form factor for each platform / audience
  • Connecting with your optimal audience
  • Interacting with your audience
  • Amplifying interactions (ensuring no platform is an island)
Social interaction and amplification has progressively become more important for SEO given the ability to deploy or promote shareable content to both "connected" and "potential" audiences, empowering both groups to engage and generate trust and topic association signals, links, citations and mentions that search engines can recognize, catalog and leverage to improve both the personalization and relevance of results.
Recent patents and experience alludes to sentiment being a factor search engines are considering as additional indicators of trust and brand... ensuring positive mentions, reviews and interactions are available, crawlable and indexable may eventually be a key component of trust signals for ranking! Engage!