Importance of SEO and Digital Marketing in the Travel Industry in Nepal.

Search Engine Optimization (SEO) is a set of rules that can be followed by website (or blog) owners to optimize their websites form search engines and thus improve their search engine rankings. The digital tactics and channels to connect with customers where they spend much of their time: online is digital marketing. Digital marketing has helped travel industry in more ways than one. Facilitating online bookings, customized tours, customer support, and hospitality both online and offline, navigations, tech and net providence.

In this 21st century, we all have desktop computers, laptops, mobile devices etc, and have easy access to information for all aspects of the tourist industry from accommodation, travel, to food and activities, effective digital marketing is the best way to reach a large audience in a quick way at a lower cost With the help of different digital marketing channels, more and more customers are being served online especially via smartphones and others resources.

Types of Digital marketing

• Social Media Marketing
• Content Marketing
• Search Engine Optimization(SEO)
• Search Engine Marketing(SEM)
• Pay-Per-Click Advertising(PPC)
• Affiliated Marketing
• E-mail Marketing
• Mobile phone Advertising

SEO marketing is more important than ever. Search engines serve millions of users per day looking for their problems and their solutions. SEO can help your business grow and meet the business objectives. SEO is good for the social promotion of your web sites. People who find your web sites by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. SEO is important for the smooth running of a big web sites. Web sites with more than one author can benefits from SEO in a direct and indirect way.

Benefits of SEO

• Its free
• You can get targeted traffic
• You get people who are actively looking for solutions
• You can make much money
• You can uplift your business
• Increase web visibility

The travel and tourism industry today is one of the most affected industries by digital development. The travel and accommodation industry is one of the first ones to use digital marketing techniques in their practices to engage communities and make sure their clients have the best possible getaways. To perform well and gain competitive benefits, players in the travel industry are always looking for the greatest and unique ways to reach their buyer persona and tailor their offering to their target audience.