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Digital Marketing for Nepal Tourism Year 2020

Nepal Tourism Year 2020 is Nepal’s commitment to improving its competitiveness through investment, infrastructure development, new product offerings, environment and wildlife conservation. And greater efficiencies and excellence in-service standards with the objective of developing the tourism industry. The government declared 2020 as the Nepal Tourism Year 2020 with a target to achieve two million arrivals and daily spend over $75. Visit Nepal 2020 is positioned as a Lifetime Experience to make Nepal as one of the world’s most unique experiential and lifetime value destination.
Visit Nepal 2020 Lifetime Experience


To impact digital marketing for ‘Visit Nepal 2020’ we can implement the following digital marketing strategy:

According to Nepal Tourism Board, In 2018, Nepal received 1,173,072 international tourists excluding overland travelers. The top arrivals were from India, China, Sri Lanka, USA, and the UK. The average length of stay is 12.6 days and per day expenditure amounts to $54. In 2018, the share of FDI in tourism was 11.47% at Rs 23,855.50 million. Similarly, In 2020, the concept of Digital marketing can help to achieve the target and make Tourism Year 2020 successful.

Social Media Marketing
Social Media is a very effective digital marketing tool. It allows you to get to know customers and visitors and prospects in ways that were previously not possible. The information related to tourism like trekking and travel guide, culture, geographical places, hotels, transportation, etc. can be represented in these platforms to make easy to tourists. The most relevant social media platforms for a tourism business include the following: Facebook, Instagram, Twitter , LinkedIn, YouTube.

SEO and Quality Website
Private trekking agencies, hotels and government as well must have attractive websites to attract tourists (visitors) and keep them there and make them come back frequently to the websites. Search engine optimization can help to bring more visitors.

Content and E-mail Marketing
Email Marketing enables users to know about the latest offers by the trekking agencies, hotels, special deals on holiday packages, membership clubs, room availability and so much more. The content submitted to different sites must be real information. If visitors get fake information then they will never see these sites again.

Mobile Friendly
Different websites, apps, updates on social media, emails and other aspects of digital marketing must be mobile-friendly.

In conclusion, Digital Marketing today is all about using internet technologies to reach out to existing and newer visitors and engage with them. For any business to be successful digitally in the tourism industry, the above mentioned digital strategy play a very crucial role. Therefore, these digital marketing strategies help to make successful Nepal Tourism Year 2020.

Why Digital Marketing is Important for Small Business?


Digital Marketing is the best option you can find to generate more visitors in context of Nepal in 2019. According to an article from The Kathmandu Post, it is said that Internet user in Nepal has reached 63% and is growing rapidly. This means finding your client through digital medium is the best option if you are fresh to the business world.

There are lots of advantages of digital marketing such as cost-effectiveness, ease to get target audience, fastest lead generation methods, outstanding marketing tools, and platforms, real-time marketing campaign data analysis, etc. These are the reason to go for digital marketing if you want to grow your business.

Digital marketing provides the platform to access interested parties through social media, search engines, email, content, videos, images, blogs, etc.

So, if you're queries are like, why is digital marketing important for small business?role of digital marketing in business? Digital marketing for small business? why digital marketing in Nepal? can digital marketing increase customer in Nepal?

Answer to your queries will summarize: "Digital Marketing is very important for small as well as the large business organization which can help to increase client with little effort".

Still not convinced how important it is?

Let's go through some points, hope these following paragraphs of text with example will help you get an insight.

Customers are online

As I have already given small stat from the Kathmandu Post, that more than half the population of Nepal is using the internet.

People nowadays go online in search of products or business before traditional search. There's is a great chance that the customer might be looking for business like yours. So, grab the opportunity before they choose someone else for business.

Let’s take an example:
You own a fitness training center, there is a slight chance that a customer might be searching for a gym or training center around their local area. With the help of digital marketing, you can give your business an online presence.

With some effort in digital media marketing, you can easily generate potential customers for your business.

Learn from your Competitors

If you want to grow your business you should pay attention to what your competitors are doing. You should learn from your top competitors what they are doing? what did they do? what worked for them and will it work for you? Can you do any better?

One way or another you will find out that your competitors do have an online presence. Are they blogging? are they using videos? photos? Try to get in the latest trend to compete. If you are not able to adapt to the latest trend used by others, there is no way you will compete in the digital world.

Be accessible

There is no doubt that people today go for google if they want any product or service. With the slight help of search engine optimization, advertisement you can rank your content on top of Google. This will ease your chance of attracting more customers to your business. So, it's good to be active and updated all the time in the digital world.

Advanced Analytics 

In case of tv ads it is hard to get the analytics on the involvement of the customer. But with various analytical tools present for digital marketing you can easily calculate the number of people who watched your site or ads, time spend, how often did they visited, actions performed for example like and share of your post.

So, Digital marketing plays a vital role in small as well as large businesses. The choice is yours. Grab your laptop and pc, learn some tips and tricks to rank your online presence. Hence, Digital Marketing helps you to engage with your prospects.


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