Introduction to SEO:
What is Search engine optimization?
History of Search engines?
How is SEO important in digital marketing?
How is search engine important for companies?
How can search engine impact the brand and sales of a company?
How does search engine algorithm work?
Components of search engine?
Different types of search engine?
Operators used in search engine
Algorithms used in SEO
Updates of SEO
Google Webmasters Tools
Adding a Site and Verification Process
Configuration
Settings
Geographic Settings
URL Parameters
Site Links
Crawl Errors / Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Optimization
Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords
Research and Analysis Of Keywords:
Importance of keywords in seo
What are keywords?
Analysis of keywords of a particular company
Research on keywords
Different types of keywords
Analysis of keywords using google ad words
Competitor analysis
Fitting right keywords to the project
On Page Optimization
How is on page optimization important in seo
Web layout structure
Codes used in website
Design factors and guidelines
Differences between dynamic and static sites?
Domain name optimization
File name and folder name optimization
Title tag optimization
Meta tags optimization
How to write meta description
Meta robots
Header optimization
Footer optimization
Anchor link optimization
Content writing for seo
Site maps submission
Image optimization
URL optimization
Robots.txt
Dynamic site optimization techniques:
WordPress SEO
Black hat SEO techniques.
Off page Optimization
Introduction to off page optimization
Factors affecting offsite optimization
Importance of offsite optimization
Current scenario of search engine optimization
On page optimization versus off page optimization
How to build links?
Type of linking methods
Link checking tools
Directory submissions
Social book marking
Posting classifieds
Importance of integration of blog to gain SEO
Local listing
Forum signatures
Article submissions
Importance of social buttons and social media
Press release submission
SEO Reporting:
Website position analysis
Monthly reports
Cyclic SEO
