When you need to search something in search engine, you type some words that describe what you wanted to search. For example: If you want to find out the good travel agency, you may type “Best travel agency” in the search box. These words and phrases are known as keywords. Once you type the keyword then the search engine will display list of websites that are related with those keywords used. If you are developing a website for your business, you should be ensured that whenever your customers will search for the relevant keywords, your website appear as earlier as possible in the list of search results. This is what Search Engine Optimization (SEO) is all about.
How are keywords used in your business website? You need to research for keywords first, then identify the keyword and then use those keywords in your website contents. You should remember following while using words as your keyword:
Concentrate on what keywords your potential customers are likely to be using
Don’t select many keywords, focus on few keywords per page
analyze what your competitors are doing
choose the right keyword
As far as useful keywords are concerned, you need to think the way potential customers are likely to think. For example, suppose you have developed amazing new yacht paint – Wonder stuff. You could use that as a keyword for one of your web pages, making it clear that the page is about Wonder stuff. But, your customer might not think the same way. They may even be unaware of your wonder stuff. They might search it as “long lasting paint” or “waterproof paint” so these are the sort of keywords you should be thinking of using.
You should aim to create individual web pages that are clearly relevant for just a handful of keywords. Simply stuffing every keyword you can think of into your content doesn’t work – you end up with poor quality content, and may well find your web pages are penalized by search engines if they think you’re trying to cheat the system.
All your competitors are doing SEO on their websites too – and some may have bigger budgets than you. Trying to compete for single keywords is probably hopeless (and less likely to deliver customers who are interested in what you specifically have to offer). Instead of just choosing one word, its better you choose a phrase that your customer are likely to type for searching similar kind of service you provide.