There
are over 4.33 billion internet users currently, covering 56 percent of the
world’s population. Based on this fact, it is essential for any business to
have a website with all the details of their products and services. In this modern
era, almost all the companies in developed countries are operating their
business through online. Web content is the most convenient way to connect with
your customers and track their behavior and launch products or services as per their
needs.
When
it comes to the Nepali business market, a
website is the most effective way to
do marketing of a business. Either it is a big corporate house or a small startup;
it is obviously the best instrument to inform your potential customer about
your business. No matter how much you spent on creating a site, the presence of
your business on the internet matters the most.
While
talking about the
online business in Nepal, there are various types of business
which are doing business online and making good earnings. There are various
sectors in the Nepali market where many companies have made the website as
their primary tool for
promoting business. Let’s talk about some sectors in
Nepal which need to go online so that they can take it to another level.
Travel and trekking agencies
Trekking
in Nepal is the best way to experience the natural beauty and diverse culture
and website can be primary platform to promote this business. The potential
customers of this business are mostly from foreign countries. So, having a
website is a huge advantage, not only to show your presence but also to promote
business. It is almost impossible to reach those audiences without web content.
Doing SEO of your website can be a smart move as this will help to rank your
site at the top which will definitely attract more traffic. Your customers can
take benefit of booking ticket and tour packages online. This will help in
boosting your business and built good reputation among the customers. Actually,
it is the cheapest tool to reach those clients and promote tourism in Nepal.
At
the same time, digital marketing of your business on social media and Google can
be a tricky step to take. More the traffic more chance of business, so it is
very important to marketing in many platforms depending on characteristic of
your business. There were 2,827,000 active Facebook users in Nepal till
January, 2019 which obviously become a go to platform for promoting your
business. Advertising on social media will connect you to the international as
well as domestic clients. There is a mammoth possibility of getting business
because your customers can contact you directly and their queries can be solved
online.
Nepali handicraft business
There
is a huge demand for Nepali handicrafts in the foreign market. Any potential buyer who wants to buy a Nepali
handmade product wants to get all the information online and buy from
there. It’s not possible for the
customer to come to the shop and order the product he needs. So, it has been a
compulsion for those entrepreneurs to have a website to promote their products
so that it will be convenient for both buyer and seller.
Education
sector
For
the prosperity of any country, education plays a vital role. Children and
youths are related to this sector and use social networks and familiar with
technology. So, while choosing any institution they first visit the website of
that organization and go through the information provided there. That is why an
education institute must show its internet presence making a good website for
getting business.
E-commerce business
E-commerce
is also known as electronic commerce or internet commerce where buyers and
sellers are connected through the internet. It is impossible to start this
business without a website. Online presence is the foundation of this business.
So, in this business, there must be a quality site that can attract customers.
Startup business
Most
of the startups have a limited budget but have a new theme, so marketing is
essential. A website can be the cheapest way to do promoting for any startup business.
A normal website for a startup costs ssRs1000 but if you want to make quality
one there is no limit of price.
Manpower company/HR Company
Manpower/HR
Company provides a manpower recruitment facility to different companies located
outside Nepal. A website can make human enrollment service easy and clear. A
site can cover your experience, services and all the procedures required for a recruitment
facility. The website will make it convenient for job seekers in Nepal as well
as foreign employer clients to track your Company Profile and to make direct
contact with you.
News portal
The
news portal is a website specially designed by collecting information from
various sources that facilitate its users to read news easily comparing to the physical
copy of the newspaper. This is a growing business in Nepal because its contents
reach to the people as soon as it is uploaded on the portal and there are
massive internet users in our country who prefer to read news online. On the
other hand, these kinds of businesses can get a lot of advertisements from
local corporate houses as well as Google which will generate a huge income.
News portals like Onlikekhabar, Setopati, and Ratopati in Nepal are making good
profit from advertisements. All in all, a good website is a smart investment
for this type of organization.
Consultancy
It’s
a business where you have to deal with those customers having sound knowledge
of the internet. Your loyalty depends on the content you post on your website.
People will choose you after comparing your works, experience, and expertise
with other consultancies. A well designed with high-quality content will
definitely attract your customers to choose you for going abroad to study.
Social organization
A
non-profitable organization has to go to the people for organizing social
activity and the website is the best platform either for making a group or promoting
its events. In this digital era, in Nepal as well, people gather information
about social organizations on the internet. If there is no proper information
about the organization then there will be less chance for them to participate
in your social campaign.
Hotel
Most
of the hotel businesses in Nepal rely on foreign customers. A website is a good
way of promoting a hotel business. The potential customers first search on the internet
and compare quality and price of many hotels. So, it is very difficult to
convince those customers to choose your hotel without having a better website. In
the mean time, facility of online has become a popular trend in hospitality
business. This will give a sense of safety to the customers because when they
arrived in airport they will find somebody to guide them to the hotel. At the
same time, listing your hotel in sites like booking.com and tripadvisor.com
will give more chance of boosting your business.
FM Radio /Media houses
Nowadays,
people prefer to use the internet rather than to listen to the radio or watch
television. Even in Nepal, this trend is becoming popular. So, it is better for
radio and television broadcasting company to have a website and put programs
there so that listeners or viewers can enjoy those programs at their preferred
time through online. Besides that, it is a good source of income through
advertisement.
Job portal
As
people are becoming internet friendly, the job portal business is growing in
Nepal. It is easy for job seekers to search jobs online. At the same time,
companies can post jobs on the portal which is the cheapest way to reach the
mass. A user-friendly website is necessary for this kind of business because no
one wants to apply for a job if the process is complicated.
Real estate
As
the traditional real estate houses are finding hard times in Nepal, the online
property business is booming. It is extremely important to have a standard
website to compete in this business; in fact, some of the real estate companies
have spent a tremendous amount of money to make a website that has a good
design and content. It is almost impossible to take those clients to different
places to show the property, so a website can be an easier tool to communicate
in the beginning because there will be pictures, videos and all the details of
related property.
There
might be a dilemma about how to start an online business in Nepal. The
procedure is not that complicated. You need to have some products or services,
one registered company, and a website. Then, all you have to do is available on
the internet for 24×7 and answer your potential customer’s question.
In
Nepal, digital marketing is also a growing platform for doing marketing. There is
huge number of social media users. So, together with the website if we can do digital
marketing then the possibility of increasing business will be high.
