Web Creation Nepal

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Scope of Digital Marketing in Nepal

What  is Digital  Marketing  and it’s main topics ?

Digital  Marketing  is the modern and advanced marketing field which helps to enhance business, sells product by using digital technologies to reach the viewers, turn them into Customers, and retain them. Digital Marketing is different & much more advanced from Traditional Marketing. Digital marketing achieves targets of marketing a business through different online channels. Digital  Marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.
It  includes :
  1. Search Engine Optimization ( SEO )
    • On page  SEO 
    • Off page  SEO
  2. Social  Media  Marketing 
    • Facebook 
    • Twitter 
    • Instagram 
    • Linkedin
  3. Search Engine Marketing
    • Google  Adword 
    • Google  Ads 
    • Bing  Ads 
  4. Email Marketing 
  5. Affiliate  Marketing 
  6. Website  Building 
  7. Video Marketing 
  8. Content Marketing

Nepal #1 and Professional SEO & Digital Marketing Center

Bagbazar-28, Kathmandu Nepal
Phone: +977 4246249 / 4243968 / 9851029233

Scope of  Digital  Marketing in Nepal 

Nepal  has  huge  scope in Digital  Marketing  as  we know that  the current  big issue ( problem) is unemployment.  Unemployment rate in Nepal is expected to be 3.50 percent by the end of this quarter, according to Trading Economics global macro models and analytics expectations. And we know that  we don’t need any degrees to work on Digital  Marketing . We can work on this field if we have enough knowledge about Digital  Marketing  & SEO. We can learn Digital Marketing from Online paid  tutorial or Youtube  or  we can take theory classes from different  Digital Marketing Teaching Institutions. Anyone can have bright career in Digital Marketing.

Benefits of having knowledge  about Digital  Marketing

  1. We can work from our Home 
  2. We don’t need any academic degrees to work on Digital Marketing  
  3. It helps to reduce Unemployment Problem as it works as main agent to create jobs for a lots of unemployed youths .
  4. We get salary which helps to build up our career & life 
  5. It helps to advance the Marketing Field &  make easier to people to buy & sell products 
  6. It helps to Save our valuable Time 
  7. We can spend more Time with Families excluding the working hours as  we can work from Home
  8. We will become Smarter as we will have the knowledge about technologies 
  9. We can sell our products & services in digital platform 
  10. We can promote our products & services in different Social  Media platforms  which will be easily accessible to Customers

Who  Should do Digital Marketing  Course?

Person  having  the  knowledge   of  Computer  can do digital Marketing course . The minimum qualification   should be up to   +2   level as he/she will be able to use Computer & has   knowledge about  technologies . But the common person having dedication to learn digital  marketing  , can learn it. IT Students have plus point to do this course as they are aware about the main Terminologies of Digital Marketing  &  SEO.

Career  Options

Person having the knowledge of Digital Marketing  can work as 
  • SEO Expert
  • Analytics Manager
  • Email Marketing Manager
  • Copywriter
  • Ecommerce Manager
  • PPC  Search Manager
  • Search Manager 
  • Content Expert  etc.

You  can learn it from different websites such as;

a) www.neilpatel.com
b) www.semrush.com
c) www.moz.com
d) www.wordstream.com
e) www.hubspot.com
f)     www.seotrainingnepal.com

Present  Context  Of  Digital Marketing & SEO in  Nepal 

SEO & Digital marketing best company in Nepal is Web Creation Nepal. Nowadays  we can found SEO Experts in Nepal as  people are aware about  scope of digital Marketing , digital marketing  jobs  etc .

“ Be  learner  Be  Smarter ”

Important of Local SEO and its trend 2020

Local SEO is evolving in Nepal, businesses nowadays are aware of the importance of local SEO. Basically, if you don’t have any info on the “Importance of SEO”. And want to have a slight update on local SEO and the latest trend for 2020 then this article is best for you.
Let’s go, get ready to dive deep with the knowledge of local SEO.

What is Local Search Engine Optimization?

It is an effective way to market your business services to local customers at the time they are looking online. Local search is very important for the business with a website. In 2020 if your business is not optimized for local search, you could be losing more than 60% of your potential customers. Local SEO is all about increasing your visibility to the local customers around your community.

With the increase of mobile devices, there has been a drastic change in the search. People tend to search for services around your locality. For instance, best café near me, IT colleges around me, best travel company near Bagbazar. Hence, customers are concerned about finding business more around them.

How to optimize your website for local SEO at a glance

·         Claim and optimize for Google my business.
·         Encourage your clients to leave reviews to show that you are a trustworthy business.
·         Try to make your site mobile friendly.
·         Optimize your content for voice search.
·         Update your NAP (Name, address and Phone number) on your website.
·         List your company on local online directories. Like Yellowpagesnepal, Bhetincha,  Revealnepal, Nepal.jantareview, Khojnu, YPNepal, Nepalseek, NepalYP, Wowcity.

Info with example

For search query like “Best SEO packages offers around me or [Location]”, search engine understands that the searcher wants a business suggestion based on the location. This is where local SEO comes handy.

Now let’s have a detailed explanation on how to optimize your website for local SEO at glance:

Keyword Research

It’s so obvious that you will have to do research on the keyword that are used by the user to search. For e.g., if you own a restaurant then you will definitely have to focus on the keywords related to food items and services provided by a normal restro. Don’t think that everything is sorted out after keyword research, depending upon the competition of the keyword you might have to use long-tail keyword or phrases.

Update you NAP

Always be sure that you have updated yours,
·         Name of the company or business.
·         Exact Address where your business is located.
·         Primary phone number or mobile number.
The best thing you can do so that the search engines can better understand the NAP data is to use Schema markup.

Genuine reviews

Never try to earn respect and client with fake reviews. You will get in trouble one way or another, there is a saying Karma is a Bitch. Instead, kindly ask the clients you have served to leave reviews and feedback. Don’t ask them for positive review, let them have their own opinion towards the service you have provided.When you ask for only positive reviews, the tone of their review will not be genuine. Hey, not every one is perfect so if you will see only positive reviews you will get doubts on the services.

Google my business

If you have been searching for good local SEO tips, you might have seen “Google my business” repeatedly. But it actually is very important according to Moz’s Local ranking factors survey, GMB has become very important in the last 2 3 years. And the main important point to remember for small business is, that starting with google my business is free and easy. List every important feature of your business in the GMB. GMB allows you to get more exposure to your customers.
Remember to,
·         Choose the most relevant category of the business which suites you more.
·         Add a unique description of your Business.
·         Make sure your Name, Address, Phone number is up to date.
·         Add and check your business hours.
·         Add your valid website link.
·         Add your contact number.
·         Add your images.
·         Include other relevant information asked by google.

Mobile friendly

Ensure to make your website mobile-friendly. If you have used any tools to check your website stats, even google has started to rank a website on the basis of their mobile version. There are more mobile user than desktops. It is very important to make your website mobile responsive. This is because you should think about your customers to getting best user experience when they visit website on their phone.

Reasons to go for Local SEO tactics

50% of the mobile searchers look for information of the business-like Address, phone number, etc.
46% of the searches done are local.
96% of PC owners conduct local searches.
86% lookup for the location of the business on google map.

Hope you got some basic knowledge on important of Local SEO and its trend 2020. Don’t forget to comment down below for your thoughts on the topic.

How to increase traffic to tourism websites?

Driving traffic to the website is no longer a simple and straightforward task unless you have an optimized site with good content. When you have a consistent stream of traffic heading to your website, it's plain good for your tourism and activity company.  If you want visitors to your site, you need to stand out. Then make a statement and give the promise to visitors to satisfy their every need.

With this in mind, here are some organic traffic methods to get traffic to the tourism website:

Write clear and good content
Content is the king. As long as you create insatiable content on your website, you'll keep the visitors coming back for more again. Similarly, the better your content is, the more engaged your visitors will be. These visitors will share your content for you, helping to promote your site.

Implement good SEO

·         Keywords Research & Planning
When people want to travel to new places, the first they do is Google the requirements they need. This pays to invest in keywords and draft content around those keywords. This increases your website ranking and garners those much-needed web clicks.

If you fluff the content with keywords and useless information, then Google is all set to punish you. The punishment could be severe and sometime may get your website blacklisted. So you must choose your keywords wisely.

·         SEO Copywriting & Content Optimization
There are millions of tourism sites; every tourism destination is being covered by almost all the travel companies. In these cases, the destination details and packages may bound to overlap. It is imperative for travel agencies to invest in good copywriters to create engaging content. Copied content may hit the Google ranking of the site and may prove disastrous to your site. Therefore, you have to very careful while writing your content on site.

Visualize Content That Enhances User Experience

Make your website user-friendly that catches the user's eyes. Boost the visitor's experience by making use of proper engaging videos, images, and diagrams. Infographics help to get wonderful attention to the site. This not only appeals and entertains the visitors. But also helps to reduce the bounce rate. This makes some extra points from Google.

Blogging and Content Marketing

Once you are able to bring visitors to your site, you follow them and bring back to your site. This can be done using travel blogs, stories, quality content and real experiences on other sites and get them back to your site through links. This is one of the best strategies for content marketing.

A travel blog could in fact serve as the wonderful way to implement the SEO strategies.

Social Media Marketing

As a travel agency, you can trigger the process with Facebook. Facebook is comparatively easy when it comes to generating new fans.

  • Work by building a like-minded community of travelers on Twitter.
  • Instagram is another great platform for the travel industry. The location tag and hash tag feature available on the platform could help you in connecting emotionally with people.
  • Pinterest is another great platform is this regard. Create pin boards of content that seems engaging to you. You can further link that to Facebook and Twitter for enhancing visibility.
  • Social media is the best place to attract visitors to your site.

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