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How to increase traffic to tourism websites?



Driving traffic to the website is no longer a simple and straightforward task unless you have an optimized site with good content. When you have a consistent stream of traffic heading to your website, it's plain good for your tourism and activity company.  If you want visitors to your site, you need to stand out. Then make a statement and give the promise to visitors to satisfy their every need.

With this in mind, here are some organic traffic methods to get traffic to the tourism website:

Write clear and good content
Content is the king. As long as you create insatiable content on your website, you'll keep the visitors coming back for more again. Similarly, the better your content is, the more engaged your visitors will be. These visitors will share your content for you, helping to promote your site.

Implement good SEO

·         Keywords Research & Planning
When people want to travel to new places, the first they do is Google the requirements they need. This pays to invest in keywords and draft content around those keywords. This increases your website ranking and garners those much-needed web clicks.

If you fluff the content with keywords and useless information, then Google is all set to punish you. The punishment could be severe and sometime may get your website blacklisted. So you must choose your keywords wisely.

·         SEO Copywriting & Content Optimization
There are millions of tourism sites; every tourism destination is being covered by almost all the travel companies. In these cases, the destination details and packages may bound to overlap. It is imperative for travel agencies to invest in good copywriters to create engaging content. Copied content may hit the Google ranking of the site and may prove disastrous to your site. Therefore, you have to very careful while writing your content on site.

Visualize Content That Enhances User Experience

Make your website user-friendly that catches the user's eyes. Boost the visitor's experience by making use of proper engaging videos, images, and diagrams. Infographics help to get wonderful attention to the site. This not only appeals and entertains the visitors. But also helps to reduce the bounce rate. This makes some extra points from Google.

Blogging and Content Marketing

Once you are able to bring visitors to your site, you follow them and bring back to your site. This can be done using travel blogs, stories, quality content and real experiences on other sites and get them back to your site through links. This is one of the best strategies for content marketing.

A travel blog could in fact serve as the wonderful way to implement the SEO strategies.

Social Media Marketing

As a travel agency, you can trigger the process with Facebook. Facebook is comparatively easy when it comes to generating new fans.

  • Work by building a like-minded community of travelers on Twitter.
  • Instagram is another great platform for the travel industry. The location tag and hash tag feature available on the platform could help you in connecting emotionally with people.
  • Pinterest is another great platform is this regard. Create pin boards of content that seems engaging to you. You can further link that to Facebook and Twitter for enhancing visibility.
  • Social media is the best place to attract visitors to your site.


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